Booking.com and Implications for Domain-Name Trademarks: Distinctiveness, Consumer Surveys, Functionality

GT''s Joel Feldman, Vice Chair of the Trademark & Brand Management Group, will be a speaker on the Strafford live webinar, "Booking.com and Implications for Domain-Name Trademarks: Distinctiveness, Consumer Surveys, Functionality," on Tuesday, September 20 at 1:00 p.m. EST. This CLE webinar will guide trademark counsel through the Supreme Court's June 30, 2020 decision in Booking.com and its implications on brand management strategy related to domain names containing generic terms, including trademark prosecution and trademark enforcement. The program will address the potential effectiveness of surveys in assisting the Trademark Office and courts in determining whether a domain name has acquired trademark significance, along with other best practices in preparing a generic domain name for attempted registration or enforcement as a trademark.