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Greenberg Traurig Shareholders to Speak at 12th Annual Stanford ECommerce Best Practices Conference

NEW YORK – June 8, 2015 – Scott Bornstein and Ed Chansky, Intellectual Property & Technology shareholders at international law firm Greenberg Traurig, LLP, will speak at the 12th Annual Stanford ECommerce Best Practices Conference taking place June 8, 2015, in Stanford, California.

According to Stanford Law’s website, this conference is the premier educational event for in-house counsel and practitioners in the Ecommerce industry. Leading experts from industry, legal practice, and academia will address current issues facing the industry and offer practical solutions for dealing with the many legal uncertainties that arise when doing business online. The program will feature a roundtable of general counsel from leading Ecommerce companies. Scott Bornstein is moderating a panel at 10:15 a.m. PT on “Patent Best Practices.” Ed Chansky will be speaking on a panel at 1:30 p.m. PT on “Best Practices in Ethical Online and Mobile Marketing.”

Bornstein is chair of the firm's New York Intellectual Property & Technology Practice and co-chair of the firm's Global Patent Litigation Group. Bornstein has extensive patent trial experience and has served as lead counsel in more than 100 patent litigations. He has broad experience in patent, trademark and copyright litigation, licensing and general IP counseling for a wide variety of national and international clients. Bornstein also has wide-ranging experience working with clients to develop comprehensive prosecution and enforcement strategies which support their business objectives.

Chansky focuses his practice in the areas of intellectual property (particularly development, selection, protection and licensing of trademarks worldwide) and advertising, sales promotion, and trade-regulation law, including charitable promotions, cause-related marketing, sweepstakes, contests, gift cards, Ecommerce, substantiation of advertising claims, social gaming, social media, and all aspects of unfair or deceptive trade practices in a wide variety of industries.