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Greenberg Traurig On Track To Become Biggest US Firm

Greenberg Traurig LLP’s ranks swelled again in 2015 through a number of high-profile lateral acquisitions, and though the firm’s leader said that growth for its own sake is not a sound strategy, the firm is poised to top next year’s Law360 400.

Last year was another busy one for Greenberg, which continued the rapid growth that has brought it from a regional powerhouse in Florida into the top tier of the country’s biggest law firms. And 2016 is off to another hot start for the firm, which made headlines by hiring Rudolph Giuliani in January to head its cybersecurity and crisis management practice. Even before the former New York mayor joined the firm, Greenberg netted 73 U.S. attorneys last year — nearly half of them partners — to end the year at 1,681.

But Executive Chairman Richard A. Rosenbaum told Law360 in an interview this week that despite the rate of the firm’s expansion in 2015 and early 2016, he views the hires as part of a larger mentality focusing on carefully adding attorneys who would fit well with the firm’s culture and goals to provide elite-level service in specific practice areas and cities.

Despite the firm’s recent dramatic expansion, Rosenbaum stressed he does not view growth for its own sake as a sound strategy.

“We've had relatively rapid growth at the beginning of '16,” he said. “But if we look at the rest of '16 or '17, if we don't see great-quality opportunities that fit our culture, that fit the strategy in the core areas that we’ve defined for ourselves that we really want to be top players in those areas, then I don't care if we get any bigger. We don’t set our success on size."

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