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Greenberg Traurig's Ian Ballon Return Speaker at USC Intellectual Property Institute

LOS ANGELES – Mar 21, 2017 – Global law firm Greenberg Traurig, LLP’sIan C. Ballon spoke at USC’s 2017 Intellectual Property Institute, which was held March 20-21, at the Fairmont Miramar Hotel & Bungalows in Santa Monica.

Susan L. Heller, chair of Greenberg Traurig’s Global Trademarks and Brand Management Group, and co-chair of the firm’s global Women’s Initiative, is an Executive Committee member of the USC IPI and has been on the Planning Committee since the Institute’s inception, 14 years ago.

The Intellectual Property Institute has forged a reputation for gathering national speakers to analyze sophisticated topics and provide practical takeaways to attendees. Focusing on copyright, patent and trademark law, the Institute featured morning plenary sessions, a luncheon keynote address, afternoon tracked breakout sessions, and six networking opportunities, including a special networking breakfast for women in IP and a hosted cocktail reception at the end of the day.

Ballon was a litigator panelist for the IP Remedies Roundtable and Workshop. This interactive workshop explored how financial remedies and injunctive relief should be evaluated and presented in cases involving multiple types of IP rights. The panel dealt with questions including:

  • How does the law for damages in the form of lost profits, reasonable royalties, diminution in value and defendants' profits, and the law for injunctive relief, compare for different IP rights?
  • How should financial remedies and the availability of injunctive relief be determined when multiple types of IP rights cover the same activity?
  • What methodologies should be used when the damages and remedies law is more developed for some IP rights, or conflicts with other IP rights?

Attendees engaged in roundtable discussions in the context of a hypothetical fact pattern and heard from legal, damages and judicial experts in the field.

Ballon is an IP and internet/mobile litigator who co-chairs Greenberg Traurig’s Global Intellectual Property & Technology Practice. He represents technology, media, and entertainment companies in intellectual property, internet, and mobile-related complex litigation, including copyright, DMCA, DTSA, trademark, patent and trade secret litigation, as well as the defense of data privacy, security breach, and TCPA class action suits. He is also the author of the leading treatise on internet law, e-commerce and internet Law: Treatise with Forms 2nd edition, the 5-volume set published by West ( In addition, he serves as executive director of Stanford University Law School’s Center for E-Commerce. He is based in the firm’s Los Angeles and Silicon Valley offices.

Heller is known for having one of the pre-eminent and internationally recognized trademark practices in the country and for being a game-changer. When the stakes are high and critical brands are at risk, Fortune 500 companies, world-champion athletes, high-net-worth individuals, A-list celebrities, and highly visible pre-IPO companies rely on Heller for her strategic thought leadership and counsel, honed by her three decades of experience. At the forefront of the strategic management and monetization of big name brands on a worldwide level, she is known for developing cutting-edge branding strategies and solutions, most notably in "bet-the brand," high stakes trademark cases. Heller works directly with CEOs and senior executives, in and out of corporate boardrooms. She has received numerous prestigious honors and awards from highly regarded organizations and publications, naming her a leading California, U.S., and international trademark attorney.

Greenberg Traurig has been a proud sponsor of this event for 14 years.

About Greenberg Traurig’s Intellectual Property & Technology Practice

With more than 180 intellectual property attorneys and agents in the United States, Asia, and Europe, Greenberg Traurig provides a broad range of patent, trademark and copyright protection and strategic counseling. Greenberg Traurig was named a “National Tier 1” Law Firm for IP Litigation, Patent Law, Trademark and Information Technology Law by U.S. News and Best Lawyers, 2013 “Best Law Firms Rankings.”

About Greenberg Traurig, LLP

Greenberg Traurig, LLP (GTLaw) has more than 2,000 attorneys in 38 offices in the United States, Latin America, Europe, Asia and the Middle East and is celebrating its 50th anniversary. One firm worldwide, GTLaw has been recognized for its philanthropic giving, was named the second largest firm in the U.S. by Law360 in 2016, and among the Top 20 on the 2016 Am Law Global 100. Web: Twitter: @GT_Law.