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Greenberg Traurig's Justin J. Prochnow Presenting at World Tea Expo

LAS VEGAS June 6, 2017 – Global law firm Greenberg Traurig, LLP’s Justin J. Prochnow will be speaking at World Tea Expo, which is being held June 13th-15th, at the Las Vegas Convention Center, North Hall. 


From 10:15 a.m. to 11:15 a.m., Prochnow will be speaking at the session “Labeling & Claims for Tea Products-Insight from the Field,” on Thursday, June 15th. This session will focus on the new revisions to the labeling regulations and the parameters for making permissible claims including nutrient content claims, targeted claims, and the substantiation of such claims.

According to the event website, World Tea Expo is the leading tradeshow and conference focused 100% on premium teas and related products. The Expo provides the chance to capitalize on this growing category by combining fresh ideas, the latest trends, and new distribution channels with three days of focused buying, selling, and education.

Prochnow, a shareholder in the Denver Litigation Practice and co-chair of Food & Beverage Group, focuses his practice on assisting companies with regulatory, business, and legal needs in the beverage, food, dietary supplement, cosmetic, medical device, and OTC industries. He works closely with companies to ensure regulatory compliance with statutes and regulations enforced by the Food and Drug Administration, the Federal Trade Commission, and other regulatory agencies, including the review of product labels, labeling, advertising, websites, and other marketing materials. Prochnow and his team also defend industry companies from both governmental agencies and civil litigators in litigation ranging from breach of contract cases to the growing number of class actions alleging false and misleading advertising.

About Greenberg Traurig’s Food & Beverage Group

Named a Law360 2016 “Food & Beverage Group of the Year,” Greenberg Traurig’s Food & Beverage Group represents a multidisciplinary practice in which members leverage deep experience in the industry to advise clients on transactional, litigation, and regulatory matters. Our team serves the food, beverage, supplement, agribusiness, and agtech industries. Transactional areas range from product development and distribution, to M&A deals and commercial contracts, patent and trademark issues, as well as import and export agreements. Clients regularly turn to Greenberg Traurig to lead them through bet-the-product and bet-the-company litigation, including claims involving false advertising, consumer protection violations or class actions, and intellectual property disputes. The team also assists clients with advice on compliance for product labeling, safety, recalls, and advertising and marketing reviews.

About Greenberg Traurig, LLP

Greenberg Traurig, LLP (GTLaw) has more than 2,000 attorneys in 38 offices in the United States, Latin America, Europe, Asia and the Middle East and is celebrating its 50th anniversary. . One firm worldwide, GTLaw has been recognized for its philanthropic giving, was named the largest firm in the U.S. by Law360 in 2017, and among the Top 20 on the 2016 Am Law Global 100. Web: Twitter: @GT_Law.