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Greenberg Traurig's Justin Prochnow Presenting at Natural Products Expo East

LOS ANGELES — Sept. 12, 2017 – Global law firm Greenberg Traurig, LLP Food & Beverage Group shareholder Justin J. Prochnow, will present at this year’s Natural Products Expo East convention, held Wednesday, Sept. 13, to Saturday Sept. 16, 2016, at the Baltimore Convention Center. This event is the world’s largest natural, organic, and healthy products expo, attracting more than 77,000 industry professionals annually.

Prochnow’s seminar is titled “Supplement or Food? Labeling Opportunities & Limitations for Your Product,” and will take place Wednesday, Sept. 13, 2017, at 11:00 a.m. at the Hilton, Holiday Ballroom 2. The seminar will discuss the differences in how conventional foods and beverages are regulated compared with dietary supplements, including the regulation of ingredients, manufacturing requirements and claims. Greenberg Traurig is also an exhibitor. The Greenberg Traurig booth, No. 9001, will be located in the Baltimore Convention Center Ballroom Level 400.

Prochnow, a shareholder in the Denver Litigation Practice and co-chair of Food & Beverage Group, focuses his practice on assisting companies with regulatory, business, and legal needs in the beverage, food, dietary supplement, cosmetic, medical device, and OTC industries. He works closely with companies to ensure regulatory compliance with statutes and regulations enforced by the Food and Drug Administration, the Federal Trade Commission, and other regulatory agencies, including the review of product labels, labeling, advertising, websites, and other marketing materials. Prochnow and his team also defend industry companies from both governmental agencies and civil litigators in litigation ranging from breach of contract cases to the growing number of class actions alleging false and misleading advertising.

About Greenberg Traurig’s Food & Beverage Group

Named a Law360 2016 “Food & Beverage Group of the Year,” Greenberg Traurig’s Food & Beverage Group represents a multidisciplinary practice in which members leverage deep experience in the industry to advise clients on transactional, litigation, and regulatory matters. Our team serves the food, beverage, supplement, agribusiness, and agtech industries. Transactional areas range from product development and distribution, to M&A deals and commercial contracts, patent and trademark issues, as well as import and export agreements. Clients regularly turn to Greenberg Traurig to lead them through bet-the-product and bet-the-company litigation, including claims involving false advertising, consumer protection violations or class actions, and intellectual property disputes. The team also assists clients with advice on compliance for product labeling, safety, recalls, and advertising and marketing reviews.

About Greenberg Traurig, LLP

Greenberg Traurig, LLP (GTLaw) has more than 2,000 attorneys in 38 offices in the United States, Latin America, Europe, Asia and the Middle East and is celebrating its 50th anniversary. One firm worldwide, GTLaw has been recognized for its philanthropic giving, was named the largest firm in the U.S. by Law360 in 2017, and among the Top 20 on the 2016 Am Law Global 100. Web: Twitter: @GT_Law.