Alan N. Sutin and Ed Chansky to Speak at the 2018 Brand Activation Association’s Annual Marketing Law Conference

NEW YORK – Nov. 8, 2018Alan N. Sutin and Ed Chansky, shareholders in the New York and Las Vegas offices at global law firm Greenberg Traurig, LLP, will speak at the Brand Activation Association’s (BAA) Annual Marketing Law Conference Nov. 7 – 9 at the Downtown Chicago Marriott Hotel. Greenberg Traurig is also a sponsor of this year’s conference. 

On Nov. 8, Chansky will moderate the “Cause Marketing” panel, focusing on the latest compliance for cause-marketing programs, charitable sales promotions, donations at checkout, and free-action programs. The same day, Sutin will speak on the “Issues: Data in the Context of Marketing Post-GDPR” panel, which will examine the complexities of conducting global data analytics and marketing programs in an environment where a growing number of jurisdictions are adopting stringent regulations with significant penalties for non-compliance.

BAA’s 2018 Marketing Law Conference brings together leading brands and law firms at the industry’s most important marketing and advertising law conference. According to the BAA website, the conference will feature more than 135 speakers, 65 sessions, and 15 roundtables providing the best hands-on legal and practical marketing and advertising law guidance.

Chansky focuses his practice in the areas of intellectual property (particularly development, selection, protection, and licensing of trademarks worldwide) and advertising, sales promotion, and trade-regulation law, including charitable promotions, cause-related marketing, sweepstakes, contests, gift cards, eCommerce, substantiation of advertising claims, social gaming, social media, and all aspects of unfair or deceptive trade practices in a wide variety of industries.

Sutin is Chair of the firm’s Technology & Media Telecommunications Practice and Senior Chair of the Global Intellectual Property & Technology Practice. He advises clients in connection with transactions involving the development, acquisition, disposition, and commercial exploitation of intellectual property with an emphasis on technology-related products and services, and counsels companies on a wide range of issues relating to privacy and cybersecurity.

About Greenberg Traurig’s Marketing, Advertising,Sweepstakes & Promotions Law . Greenberg Traurig’s Marketing, Advertising, Sweepstakes & Promotions Law team brings together attorneys with a wide range of counseling, regulatory compliance, and litigation experience to advise clients on advertising, trade practices, marketing, sweepstakes, and other sales promotion legal matters. In addition, the firm has deep experience in online technology, privacy, and related matters, as well as critical relationships with key players in the entertainment industry, enabling its attorneys to provide clients with the business-oriented and dedicated counseling needed to thrive in today’s multimedia marketplace. 

About Greenberg Traurig’s Intellectual Property & Technology Practice. With more than 180 intellectual property attorneys and agents in the United States, Asia, and Europe, Greenberg Traurig provides a broad range of patent, trademark and copyright protection and strategic counseling. Greenberg Traurig was named a “National Tier 1” Law Firm for IP Litigation, Patent Law, Trademark and Information Technology Law by U.S. News and Best Lawyers, 2017 “Best Law Firms Rankings."

About Greenberg Traurig: Greenberg Traurig, LLP (GT) has more than 2,000 attorneys in 38 offices in the United States, Latin America, Europe, Asia and the Middle East. GT has been recognized for its philanthropic giving, was named the largest firm in the U.S. by Law360 in 2017, and is among the Top 20 on the 2018 Am Law Global 100. Web: www.gtlaw.com Twitter: @GT_Law.