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Three Greenberg Traurig Attorneys Participate in Leading Food & Beverage Conference SupplySide West

LAS VEGAS – November 21, 2018 – James R. Prochnow, Justin J. Prochnow, and Anthony J. Cortez of global law firm Greenberg Traurig, LLP spoke at SupplySide West at Mandalay Bay in Las Vegas, NV. The conference, according to its website, gathers more than 17,000 ingredient buyers and suppliers from the dietary supplement, beverage, functional food, personal care, and sports nutrition industries to explore industry trends and opportunities.

James Prochnow, a shareholder in the firm’s Denver office, spoke in the session, "CBD and Hemp Extracts: How Do We Move Forward?” which examined the current CBD landscape, strategies for maturing as an industry, and regulatory considerations. He concentrates his practice on Food and Drug Administration (FDA), Federal Trade Commission (FTC), and Drug Enforcement Agency (DEA) actions, advice and related litigation, which includes import detentions, government inspections, investigations, and defense of class actions.

Denver Shareholder Justin Prochnow spoke in the session, “Marketing Effectively & Legally via Social Media," which reviewed social media marketing regulations, how to partner with influencers, and marketing considerations such as audience engagement and messaging. He assists companies with regulatory, business, and legal needs in the beverage, food, dietary supplement, cosmetic, medical device, and OTC industries. He also works closely with companies to ensure regulatory compliance with statutes and regulations enforced by the Food and Drug Administration, the Federal Trade Commission, and other regulatory agencies.

Cortez, a shareholder in the firm’s Sacramento office, spoke in the session, "Responding to State Legislators & Attorneys General.” The discussion focused on how the supplement industry’s reaction to recent legislation, the state of Prop 65 litigation and related ramifications for conventional food and dietary supplement industries. Cortez is a regulatory attorney and business litigator with a focus on the representation of national consumer product companies and other businesses in compliance, commercial litigation, and government enforcement matters.

About Greenberg Traurig’s Food, Beverage & Agribusiness Practice
Recognized by Law360 as a “Food & Beverage Group of the Year,” Greenberg Traurig’s award-winning, multi-disciplinary Food, Beverage & Agribusiness Practice advises clients on transactional, litigation, and regulatory matters in the food, beverage, supplement, agribusiness, and agtech industries. Transactional areas range from product development and distribution, to M&A deals and commercial contracts, patent and trademark issues, as well as import and export agreements. Clients turn to Greenberg Traurig to lead them through bet-the-product and bet-the-company litigation, including claims involving false advertising, consumer protection violations or class actions, and intellectual property disputes. The team also assists clients with advice on compliance for product labeling, safety, recalls, and advertising and marketing reviews.

About Greenberg Traurig’s Prop 65 & Green Chemistry Group
Greenberg Traurig’s Proposition 65 & Green Chemistry Group provides advocacy to clients as they navigate the legal, regulatory and technical aspects of Proposition 65. The team combines Proposition 65 litigators with regulatory lawyers and public policy advocates, providing clients with a unique bench of experience from which to draw in any circumstance. The team also includes individuals with years of experience working with government officials in California, including the Office of Environmental Health Hazard Assessment (OEHHA), the Department of Toxic Substances Control (DTSC), the Attorney General's Office, and the Governor's Office, in addition to the many consultants who interpret the science used in litigation and the chemical listing process.

About Greenberg Traurig, LLP
Greenberg Traurig, LLP (GT) has more than 2,000 attorneys in 38 offices in the United States, Latin America, Europe, Asia, and the Middle East. GT has been recognized for its philanthropic giving, was named the largest firm in the U.S. by Law360 in 2017, and is among the Top 20 on the 2018 Am Law Global 100. Web: Twitter: @GT_Law.