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Greenberg Traurig Selected as Legal Partner for Innovative ‘Creative Destruction Lab - New York City’

NEW YORK – Dec. 6, 2018 – In keeping with its culture of innovation, global law firm Greenberg Traurig, LLP is now the legal corporate partner for New York University (NYU) Stern School of Business’ Creative Destruction Lab - New York City (CDL-NYC), a seed-stage program focused on maximizing the probability of success of massively-scalable science and technology startups. 

As part of NYU’s Stern Business School (NYU – Stern), a leading nonprofit educational and research institution, CDL-NYC does not charge fees or take equity in the companies created. Founders receive intensive mentorship from preeminent serial entrepreneurs, access to capital from leading venture investors, technical advice from world-renowned scientists, and execution support from students at NYU – Stern's top-ranked MBA program.

Scott J. Bornstein, co-chair of Greenberg Traurig’s Global Intellectual Property & Technology Practice and co-chair of the firm's Global Patent Litigation Group, and Barry J. Schindler, chair of Greenberg Traurig’s Global Patent Prosecution Group, will lead the firm’s participation.

“I am thrilled to have the opportunity to work with some of the most innovative and creative new technology companies and to partner with NYU – Stern on this program,” Bornstein said. “The 22 participating companies were selected from more than 3,000 applicants including companies affiliated with some of the top universities in the United States.” 

Greenberg Traurig’s partnership with CDL-NYC includes program sponsorship and legal support, as Bornstein describes, to the selected CDL companies. Most of the legal work for the startups is expected to focus on intellectual property IP law matters; formation and incorporation documents; capitalization table creation and updates; and contracts and negotiations for employees and deals, according to Deepak Hegde, associate professor of Management & Organizations and director of CDL-NYC program at NYU –  Stern. 

“Hands-on support from professionals in our community is key to the success of the program overall, as well as of the individuals participating,” Hegde said. “We are thankful for the attorneys’ involvement given their reputation and achievements and trust it will be a learning experience for the startups, the mentors, and professors, as well as for the legal team.”

“Greenberg Traurig is particularly proud of this partnership because the work of CDL-NYC is so closely aligned with the goals of Greenberg Traurig’s Innovative Client Strategies Team and overall our history and culture of innovation in the legal profession,” Schindler said. “We look forward to working on what will be a truly unique experience.”

On Friday, Dec. 7, Bornstein and Schindler, who have previously served as guest lecturers at NYU – Stern, will present with Greenberg Traurig IP associates Arsha Hasan and Richard Abeeku Mills-Robertson to participating CDL-NYC companies on “IP 101 for Startups.” The presentation will focus on aspects of IP law that startups should think about when developing their products and services. 

About Greenberg Traurig’s Intellectual Property & Technology Practice: With more than 180 intellectual property attorneys and agents in the United States, Asia, and Europe, Greenberg Traurig provides a broad range of patent, trademark and copyright protection and strategic counseling. Greenberg Traurig was named a “National Tier 1” Law Firm for IP Litigation, Patent Law, Trademark and Information Technology Law by U.S. News and Best Lawyers, 2017 “Best Law Firms Rankings."

About Greenberg Traurig, LLP: Greenberg Traurig, LLP (GT) has more than 2,000 attorneys in 38 offices in the United States, Latin America, Europe, Asia, and the Middle East. GT has been recognized for its philanthropic giving, was named the largest firm in the U.S. by Law360 in 2017, and is among the Top 20 on the 2018 Am Law Global 100. Web: Twitter: @GT_Law.