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Greenberg Traurig's Justin Prochnow to Discuss Food Labeling at ACI's Food Law Conference

CHICAGO – April 18, 2018 – Global law firm Greenberg Traurig, LLP Food, Beverage & Agribusiness Practice Shareholder Justin J. Prochnow will speak at the American Conference Institute’s (ACI) Food Law Conference, April 23-24, at the Fairmont Chicago – Millennium Park. According to its website, this conference is the leading forum for in-house counsel for manufacturers, retailers, and distributors, regulatory professionals, litigation managers, and outside defense attorneys specializing in food regulation and litigation.

Prochnow will participate, April 24, in the panel discussion on “Class Action Litigation Trends: What’s on Your Labels.” The panelists will address some of the new food labeling terms and claims being challenged in class action litigation, specifically “natural” claims, as well as ingredient claims, “slack fill” challenges, and clean label and “no, no, no” claims.

Prochnow, a shareholder in the Denver Litigation Practice and co-chair of Food & Beverage Group, focuses his practice on assisting companies with regulatory, business, and legal needs in the beverage, food, dietary supplement, cosmetic, medical device, and OTC industries. He works closely with companies to ensure regulatory compliance with statutes and regulations enforced by the Food and Drug Administration, the Federal Trade Commission, and other regulatory agencies, including the review of product labels, labeling, advertising, websites, and other marketing materials. Prochnow and his team also defend industry companies from both governmental agencies and civil litigators in litigation ranging from breach of contract cases to the growing number of class actions alleging false and misleading advertising.

About Greenberg Traurig’s Food, Beverage & Agribusiness Practice

Named a Law360 2016 “Food & Beverage Group of the Year,” Greenberg Traurig’s Food & Beverage Group represents a multidisciplinary practice in which members leverage deep experience in the industry to advise clients on transactional, litigation, and regulatory matters. The team serves the food, beverage, supplement, agribusiness, and agtech industries. Transactional areas range from product development and distribution, to M&A deals and commercial contracts, patent and trademark issues, as well as import and export agreements. Clients regularly turn to Greenberg Traurig to lead them through bet-the-product and bet-the-company litigation, including claims involving false advertising, consumer protection violations or class actions, and intellectual property disputes. The team also assists clients with advice on compliance for product labeling, safety, recalls, and advertising and marketing reviews.

About Greenberg Traurig, LLP

Greenberg Traurig, LLP (GT) has more than 2,000 attorneys in 38 offices in the United States, Latin America, Europe, Asia and the Middle East. One firm worldwide, GT has been recognized for its philanthropic giving, was named the largest firm in the U.S. by Law360 in 2017, and is among the Top 20 on the 2017 Am Law Global 100. Web: Twitter: @GT_Law.