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Greenberg Traurig's Susan L. Heller Selected as the Most Influential Woman in Trademark Law 2018 for California by Acquisition International

ORANGE COUNTY – August 14, 2018 – Susan L. Heller of global law firm Greenberg Traurig, LLP has been honored by being named the 2018 Most Influential Woman in Trademark Law in California by Acquisition International. AI’s 2018 Global Excellence Awards recognize attorneys with a demonstrated track record of excellence and commitment to innovation and growth, using a merit-based selection process that relies on comprehensive analysis and research.

Heller, co-managing shareholder of Greenberg Traurig’s Orange County office, chair of the Global Trademark & Brand Management Group, and co-chair of the firm’s Women’s Initiative, is consistently recognized as having one of the preeminent international trademark practices in the country and for being a game-changer in the field. When the stakes are high and critical brands are at risk, Fortune 500 companies, world champion athletes, high-net-worth individuals, A-list celebrities, and highly visible pre-IPO companies turn to Heller for her strategic thought leadership and counsel, honed by her three decades of experience. At the forefront of global strategic management and monetization of big name brands on a worldwide level, she is known for developing cutting-edge branding strategies and solutions, most notably in "bet-the brand," high stakes trademark cases. Heller works directly with CEOs and senior executives, in and out of corporate boardrooms. Her practice has spanned over 30 years across virtually every industry and in most jurisdictions throughout the world. Heller serves on the Dean’s Advisory Board of the UCI Merage School of Business, Executive Committee of the USC IP Institute, and Cornell University’s President's Council of Cornell Women. The National Diversity Council named Heller one of the Top 50 Women Lawyers in the US; Euromoney named her the winner of its Americas Women in Business Law Awards, “Best in Trademark,” two years in a row; Best Lawyers in America twice named her “Lawyer of the Year” in Trademark Law for Los Angeles; and Marquis Who’s Who recognized her with the Albert Nelson Marquis Lifetime Achievement Award.

As co-chair of Greenberg Traurig’s Women’s Initiative, Heller is dedicated to promoting the inclusion and advancement of women in the legal profession through unique programming and resources designed to benefit the firm’s attorneys, clients, and the local communities in which the Greenberg Traurig family lives and works. In addition to her involvement with this global Women’s Initiative, Heller has been a strong voice supporting women’s empowerment for decades: she was a member of the steering committee of the inaugural San Francisco Mayor’s Summit for Women; is a board member of Orange County’s Human Options, an organization focused on breaking the cycle of domestic violence; and is a former chair of the Women’s Business Forum.

About Greenberg Traurig, LLP
Greenberg Traurig, LLP (GT) has more than 2,000 attorneys in 38 offices in the United States, Latin America, Europe, Asia, and the Middle East. GT has been recognized for its philanthropic giving, was named the largest firm in the U.S. by Law360 in 2017, and is among the Top 20 on the 2017 Am Law Global 100. Web: Twitter: @GT_Law.