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Greenberg Traurig Adds AdTech Privacy Attorney to Data, Privacy & Cybersecurity Practice in San Francisco

SAN FRANCISCO – Dec. 20, 2019 Global law firm Greenberg Traurig, LLP expanded its Data, Privacy & Cybersecurity Practice with the addition of Darren J. Abernethy as of counsel. Abernethy, who joins after serving as senior counsel for San Francisco-based privacy compliance technology company TrustArc, Inc., is a data privacy attorney with more than a decade of experience, including in private practice in Washington, D.C. and as in-house counsel.

Abernethy, who also joins the firm’s Intellectual Property & Technology Practice, advises clients on matters related to advertising technology, privacy and data governance, and FTC best practices. He focuses on the California Consumer Privacy Act (CCPA), the European Union General Data Protection Regulation (GDPR)/ePrivacy, digital advertising, direct marketing, and product counseling.

“Darren’s knowledge of the adtech privacy landscape, and experience advising on such issues is unmatched. His deep-rooted experience in CCPA, GDPR, and adtech privacy issues will be a tremendous asset to our clients,” noted Data, Privacy & Cybersecurity Practice Co-Chair Gretchen A. Ramos, who was named among the Top Cyber and Top Women attorneys in California for 2019 by the Daily Journal.

“We are proud to welcome Darren to our office,” San Francisco Co-Managing Shareholders Michelle Ferreira and Bradley R. Marsh noted in a joint statement. “With his depth of experience in data privacy law, both in private practice and in-house, he not only strengthens our capabilities in the Bay Area, but offers tremendous value to our clients throughout the United States.”

Deeply involved in the data privacy community, Abernethy is a member of the IAPP Publications Advisory Board, the Future of Privacy Forum’s Location & Ad Practices Working Group, and the Digital Advertising Alliance’s Program Advisory Committee. He earned a J.D. from the College of William and Mary’s Marshall-Wythe School of Law, and a B.A., magna cum laude, from Duke University.

“Greenberg Traurig is a top-tier law firm with a demonstrated commitment to delivering quality service to clients,” Abernethy said. “I look forward to building on that foundation of success and collaborating with my colleagues across the firm.”

In the past year, Greenberg Traurig has strategically strengthened its IP capabilities in the Bay Area. The San Francisco office added intellectual property litigators Howard Chen, Harold “Hal” H. Davis, and David S. Bloch; and the Silicon Valley office added IP litigators Xavier Brandwajn and Kyle D. Chen, patent litigator Scott Oliver, and patent prosecutor Andrew B. Schwaab.

About Greenberg Traurig’s Data, Privacy & Cybersecurity: Greenberg Traurig’s Data, Privacy & Cybersecurity Practice is comprised of a multidisciplinary group of attorneys and professionals located throughout the world. The team is dedicated to developing strategies to address privacy, data security, and information management issues including privacy audits, policies and procedures, compliance with data security laws and industry standards, employee privacy, record retention/electronic discovery, cross-border data transfer, data breach readiness and response and litigation and dispute resolution, as well as the defense of data privacy, security breach, and TCPA class action suits.

About Greenberg Traurig, LLP: Greenberg Traurig, LLP (GT) has approximately 2,100 attorneys in 41 locations in the United States, Latin America, Europe, Asia, and the Middle East. GT has been recognized for its philanthropic giving, diversity, and innovation, and is consistently among the largest firms in the U.S. on the Law360 400 and among the Top 20 on the Am Law Global 100. Web: Twitter: @GT_Law.