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Marcella C. Ducca Speaks at International Society for Pharmacoeconomics and Outcomes Research 2019 Conference

ATLANTA -May 20, 2019Marcella C. Ducca, a shareholder in the Atlanta office of global law firm Greenberg Traurig, LLP, is a panelist at the International Society for Pharmacoeconomics and Outcomes Research (ISPOR) 2019 Conference held May 18-22 in New Orleans at the New Orleans Ernest N. Morial Convention Center. Ducca is speaking as part of a panel entitled, “Proactive Post-Market Surveillance, 510(K) Update, and Real-World Evidence: Can It Improve Patient Safety, Outcomes and Provide a Competitive Edge?” on May 20.

The ISPOR 2019 Conference brings together a global audience of over 4,000 healthcare stakeholders to connect the shift in global healthcare with developments in health economics and outcomes research (HEOR) and healthcare access mechanisms in order to make better health care decisions. Ducca’s panel will discuss the proactive post-market surveillance and RWE impact on medical product innovation, patient access and safety. She will explore medical product liability that could be driving regulatory changes and the impact of using real-world evidence (RWE) on patient safety.      

Ducca focuses her practice on the representation and defense of product liability litigation and defense of manufacturers with an emphasis on Pharmaceutical, Medical Device & Health Care Litigation. She was named a “Product Liability Rising Star” by Law360 in 2018 and featured in the American Bar Association’s “On the Rise: Top 40 Young Lawyers” in 2017. Super Lawyers magazine selected Ducca as a Georgia Super Lawyers “Rising Star” for 2013-2018.

About Greenberg Traurig’s Pharmaceutical, Medical Device & Health Care Litigation Practice: The Pharmaceutical, Medical Device & Health Care Litigation Practice is an integral part of the firm’s 600-plus member global Litigation Practice. The team is nationally recognized for its dynamic courtroom presence, responsiveness to clients, and deep subject matter knowledge. The team was The American Lawyer’s 2018 “Products Liability Litigation Department of the Year.”

About Greenberg Traurig, LLP: Greenberg Traurig, LLP (GT) has more than 2,000 attorneys in 39 offices in the United States, Latin America, Europe, Asia, and the Middle East. GT has been recognized for its philanthropic giving, was named the largest firm in the U.S. by Law360 in 2017, and is among the Top 20 on the 2018 Am Law Global 100. Web: Twitter: @GT_Law.