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Stephen R. Baird, Candice E. Kim, & Sabina A. Vayner Present Strafford Webinar

NEW YORK – Dec. 1, 2020 – Global law firm Greenberg Traurig, LLP Shareholders Stephen R. Baird and Candice E. Kim and Of Counsel Sabina A. Vayner will present at a Strafford webinar titled "Trademark Genericism: Minimizing Risks to Brands, Protecting Brand Value, Best Practices, and Lessons From Recent Federal and Agency Decisions" on December 15, from 1-2:30 p.m. EST. 

The webinar will educate trademark counsel and brand owners about genericism and its threat to brands, as well as discuss the risks of genericide to brand owners and where and how they arise. The panel will also provide guidance to companies and their counsel on various best practices and steps they can take to help minimize these risks, and will review recent federal court and TTAB decisions addressing genericism issues and lessons learned from those cases.

Baird, a shareholder in the firm’s Minneapolis office, provides strategic guidance on trademark usage and clearance, branding strategies, domestic and worldwide portfolio management, litigation and enforcement, internet domain name and trademark disputes, licensing, and prosecution. He protects companies’ most important brands and other intellectual property assets by designing efficient, creative, and tailored legal strategies to advance their most important business objectives. A prolific blogger and recognized thought leader for two years in a row, Baird has been named the No. 1 author on trademark matters according to JD Supra’s “Readers’ Choice Awards.”

Kim, a shareholder in the firm’s Los Angeles office, focuses on the clearance, procurement, maintenance, enforcement, licensing, and monetization of intellectual property rights, including trademarks, trade dress, domain names, copyrights, and rights of publicity. She counsels clients on all aspects of the branding process. Kim has wide-ranging experience in trademark prosecution, licensing, enforcement, and TTAB opposition and cancellation proceedings, with an emphasis on global brand expansion and management through strategic trademark filing, protection, and enforcement programs.

Vayner, of counsel in the firm’s Atlanta office, represents brand owners and creators across a broad spectrum of industries in trademark, copyright, and advertising litigation, enforcement, and counseling matters. She has experience litigating federal trademark, copyright, false advertising, and trade dress infringement actions, and regularly represents clients in proceedings before the Trademark Trial and Appeal Board. Vayner additionally advises clients on a wide variety of issues to minimize the risk of disputes, including those involving copyright and trademark clearance and portfolio management, advertising review, social media, and right of publicity.

About Greenberg Traurig’s Trademark and Brand Management Practice: Greenberg Traurig’s Global Trademark and Brand Management Group works hand in hand with clients to build, protect and enhance their brands and trademark portfolios to meet their business objectives. The group is one of the largest international trademark prosecution, portfolio management, licensing, litigation and counseling legal practices. With more than 200 intellectual property attorneys and agents in the United States, Asia, and Europe, Greenberg Traurig provides a broad range of patent, trademark and copyright protection and strategic counseling. Greenberg Traurig was named a “Law Firm of the Year” for Trademark by U.S. News and Best Lawyers, 2020 “Best Law Firms."

About Greenberg Traurig: Greenberg Traurig, LLP (GT), has approximately 2200 attorneys 40 locations in the United States, Latin America, Europe, Asia, and the Middle East. GT has been recognized for its philanthropic giving, diversity, and innovation, and is consistently among the largest firms in the U.S. on the Law360 400 and among the Top 20 on the Am Law Global 100. The firm is net carbon neutral with respect to its office energy usage and Mansfield Rule 3.0 Certified. Web: