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Marc H. Trachtenberg to Speak at WTR’s Brand Protection Online USA

CHICAGO – March 3, 2020Marc H. Trachtenberg, a shareholder in the Chicago office of global law firm Greenberg Traurig, LLP, will be a speaker at WTR’s Brand Protection Online USA event on March 4, 2020. According to its website, the Brand Protection Online USA event will provide a unique forum for in-house counsel and expert advisers to discover the latest cutting-edge strategies for online protection, including an examination of both successes and failures in an ever-changing environment. Greenberg Traurig is also a sponsor of the event.

Trachtenberg’s session, “Joining the dots: enforcing across social networks and apps,” will discuss how brand protection experts must stay ahead of infringers becoming increasingly savvy with their tactics to avoid traceability and shutdown. The session will focus on managing brand reputation: the do’s and don’ts of social interaction and reaction, ethical enforcement considerations, overcoming the challenges posed by messaging and classified apps, and following the chain of infringement across different platforms and channels.

Trachtenberg is a member of the firm’s Intellectual Property & Technology Practice. He advises clients on virtually all types of internet and intellectual property-related matters. Trachtenberg focuses his practice on helping intellectual property owners address problematic domain names, social media accounts, email addresses, and content; helping registries, registrars, e-commerce, social media, search engine, and other online platform providers address ICANN and other business and legal issues; drafting and review of software and other technology-related agreements; traditional trademark and copyright issues; advertising, marketing, promotions, and sponsorship; 3D Printing and other innovative technologies; and outside general counsel services.

About Greenberg Traurig’s Intellectual Property & Technology Practice: With more than 200 intellectual property attorneys and agents in the United States, Asia, and Europe, Greenberg Traurig provides a broad range of patent, trademark and copyright protection and strategic counseling. Greenberg Traurig was named “Law Firm of the Year” for Trademark Law and a “National Tier 1” Law Firm for IP Litigation, Patent Law and Litigation, Copyright Law, and Technology Law by U.S. News and Best Lawyers, 2020 “Best Law Firms."

About Greenberg Traurig, LLP: Greenberg Traurig, LLP (GT) has approximately 2,200 attorneys in 41 locations in the United States, Latin America, Europe, Asia, and the Middle East. GT has been recognized for its philanthropic giving, diversity, and innovation, and is consistently among the largest firms in the U.S. on the Law360 400 and among the Top 20 on the Am Law Global 100. Web: Twitter: @GT_Law