Skip to main content

Greenberg Traurig Represents Metric Theory in Merger with S4 Capital Subsidiary MightyHive

LOS ANGELES – Jan. 19, 2021 – Global law firm Greenberg Traurig, LLP represented Metric Theory, LLC, a digital marketing agency, in its merger with S4 Capital plc’s data and digital media consultancy subsidiary, MightyHive. 

Founded in 2012 and headquartered in San Francisco, Metric Theory is an integrated performance marketing agency that offers services across search, social media, and commerce media, according to the company’s website.  

S4 Capital plc, founded in 2018 by Sir Martin Sorrell, is a digital advertising and marketing services company, headquartered in London and listed on the London Stock Exchange. 

The Greenberg Traurig team was led by Shareholder Kevin Friedmann, with support from Shareholders, Mindy Leathe, Labry Welty, Timothy Long, and John Richards and Associates Benjamin Einbinder, Joshua Prywes and Vanessa Krumbein

Friedmann, who is a member of the firm’s Corporate Practice in the Los Angeles and Chicago offices, focuses his practice on corporate finance and mergers and acquisitions for public and private companies. He has wide-ranging experience representing emerging technology companies in complex mergers, acquisitions, and capital raising transactions.  

About Greenberg Traurig’s Corporate Practice: Greenberg Traurig’s Corporate Practice comprises more than 450 lawyers in the United States, Europe, Asia, the Middle East and Latin America who regularly advise public and privately held companies, entrepreneurs and investment funds on global mergers and acquisitions, corporate restructurings, private equity and venture capital, underwritten and syndicated offerings, commercial finance and syndicated lending, cross-border transactions, and general corporate matters. The group’s industry experience includes transactions in a wide range of fields, from the pharmaceutical, medical devices, and life sciences fields, to representations involving clients in the aviation, banking, consumer products, energy, food and beverage, health care, manufacturing, media, technology, and telecommunications sectors.

About Greenberg Traurig: Greenberg Traurig, LLP (GT), has approximately 2200 attorneys 40 locations in the United States, Latin America, Europe, Asia, and the Middle East. GT has been recognized for its philanthropic giving, diversity, and innovation, and is consistently among the largest firms in the U.S. on the Law360 400 and among the Top 20 on the Am Law Global 100. The firm is net carbon neutral with respect to its office energy usage and Mansfield Rule 3.0 Certified. Web: