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Samantha Ferrin, Director of the Government Law & Policy Practice in Greenberg Traurig's Tallahassee office, focuses her practice on state procurements, legislative and executive branch lobbying, public policy advocacy, and the appropriations process. With more than a decade of experience working in and with state government, Samantha provided strategic political and legislative advice to two Attorneys General, two House Speakers and two Governors. Prior to joining Greenberg Traurig, Samantha most recently served as Secretary of the Florida Lottery achieving a sales record of over $7.5 billion in sales. During her time in government, Samantha oversaw the successful execution and implementation of the state’s new gaming system and oversaw the negotiation and execution of a new Instant Ticket contract. Samantha’s experience helps her effectively navigate the executive and legislative branches of government for clients with businesses in a variety of industries. Her efforts on their behalf include assistance as they adapt to Florida’s ever-changing political environment and helping to bridge gaps that may occur between their businesses and the government.

Concentrations

  • Legislative branch representation before the Florida Senate and Florida House of Representatives
  • Executive branch representation before the Governor, Cabinet, and state agencies
  • State appropriations
  • Gaming
  • Procurement
  • Telecommunications
  • Technology
  • Health care
  • Transportation and infrastructure
  • Environment
  • Law enforcement and public safety

Capabilities

Experience

  • Secretary, Florida Lottery
  • Chief of Staff, Florida Lottery
  • Deputy Chief of Staff and Legislative Affairs Director, Florida Lottery,
  • Deputy Legislative and External Affairs Director, Department of Management Services
  • Policy Analyst, House Majority Office
  • Coordinator, Attorney General’s Office
  • Led the successful conversion of the lotteries, including the development of all new software and the replacement of over 130,000 pieces of equipment at over 13,000 retailers across the state. This was the largest successful IT conversion in Florida’s history.°
  • Oversaw the successful negotiation and led execution of a new Instant Ticket contract valued at approximately $700 million.°
  • Oversaw the launch of the Florida Lottery’s Player’s Guide, a first in the industry guide for players to both play and win responsibly.°
  • Led the team that received the Florida Lottery’s first Certificate of Achievement for Excellence in Financial Reporting from the Government Finance Officers Association (GFOA).°
  • Led team that three Certificate of Achievement for Excellence in Financial Reporting from the Government Finance Officers Association (GFOA).°
  • Assisted in the re-accreditation efforts of the Florida Lottery Inspector General’s Office.°
  • Oversaw the re-accreditation efforts of the Florida Lottery Division of Security.°
  • Oversaw a fully accredited law enforcement agency.°
  • Led the Florida Lottery’s COVID-19 Response efforts.°
  • Assisted Executive Office of the Governor in Special Projects.°
  • Oversaw the Florida E-911 Board, which included disbursement of over $100 million in grants.°
  • Participated in oversight of the Joint Task Force on State Agency Law Enforcement Communications.°
  • Primary participant in Florida FirstNet Initiative.°
  • Participated in oversight of the Florida Advisory Council on Small and Minority Business Development.°

Coordinated and Executed:

  • 2014 Florida House of Representatives Organization Session.°
  • 2014 Republican Conference Meeting.°
  • 2015 Opening Day of the Florida Legislature.°
  • 2015 Joint Session of the Florida Legislature.°
  • 2016 Opening Day of the Florida Legislature.°
  • 2016 Joint Session of the Florida Legislature.°

°The above representations were handled by Ms. Ferrin prior to her joining Greenberg Traurig, P.A.

Recognition & Leadership

  • Recipient, Tallahassee Network of Young Professionals, Golden A.C.E., 2020
  • Recipient, Junior League of Tallahassee President’s Award, 2017-2019
  • Listed, Florida Politics, Rising Star, 2019
  • Board of Governors, The Governors Club
  • Junior League of Tallahassee, 2016-Present
    • Vice President of Development, 2020-2021
    • Funding Director, 2019-2020
    • Sunshine State Ball Co-Chair, 2018-2019
    • Management Team Assistant; Little Black Dress Initiative Chair, 2017-2018
    • Operation Prom Committee; New Member Project-HOPE Community, 2016-2017
  • Junior Leagues of Florida State, Public Affairs Committee, 2018-Present
    • Immediate Past Chair, 2021-2022
    • Chair, 2020-2021
    • Chair-Elect, 2019-2020
    • Conference Chair, 2018-2019
  • Mentee, Women in Lottery Leadership, 2019-2020
  • Member, Leadership Florida, Connect Class IX, 2018-2019

Credentials

Education
  • B.A., Florida State University
˘ Not admitted to the practice of law.