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Robert “Bob” Hollingshead is Chair of Greenberg Traurig’s Intellectual Property & Technology Practice in Japan. He focuses his intellectual property practice on patent litigation, adversarial patent license negotiations, settlement negotiations, and related counseling. Bob represents clients in litigations and license negotiations relating to electronics, mechanical systems, automotive, semiconductor design and fabrication, display technologies, software, wireless telecommunications, medical devices, and metallurgical and magnetic technologies. He has developed a broad practice focused on Japan, having lived and worked in Japan for more than 17 years.  

Bob works with clients to develop tailored strategies for litigation, licensing, patent procurement, interpartes review proceedings, and portfolio development. He regularly leads adversarial patent licensing negotiations and transactions on behalf of Japanese and global corporations. Bob regularly represents clients in U.S. District Court proceedings and before the International Trade Commission (ITC).

Bob is a registered patent attorney and a former patent examiner with the U.S. Patent and Trademark Office, where he examined patent applications related to liquid crystal display.

Capabilities

Experience

  • Represented Hitachi Metals, Ltd. and its U.S. affiliate as complainants in a landmark International Trade Commission (ITC) investigation (337-TA-855) involving 29 respondents asserting infringement of certain Hitachi Metals patents by the sale into the United States of certain sintered rare earth magnet products.°
  • Among the lead partners on the technology team that represented a major smartphone company in a high-profile global smartphone dispute.°
  • Represented a major disk drive manufacturer in dispute involving spindle motors.°
  • Represented a major manufacturer of consumer electronics in a dispute involving consumer flat panel displays.°
  • Represented a major camera manufacturer in dispute involving JPEG image compression.°
  • Represented two major semiconductor manufacturers in investigation involving DRAM and flash memory.°
  • Represented a semiconductor equipment provider in a dispute involving products for semiconductor wafer fabrication.°
  • Represented a medical device manufacturer in dispute involving pulse oximeter medical devices.°
  • Represented a major display manufacturer in dispute involving LCD display technology.°
  • Represented a pharmaceutical company in Hatch-Waxman Act litigation adverse to a generic manufacturer in dispute involving certain antibiotics.°
  • Represented a major Japanese semiconductor manufacturer in adversarial patent license negotiations with a one of the world’s largest patent non-practicing entities (NPE). Following contentious negotiations the NPE abandoned its assertions.°
  • Represented a major Japanese semiconductor manufacturer in adversarial patent license negotiations with one of the largest global holders of semiconductor packaging patents. After extensive negotiations all assertions were abandoned against the client.°
  • Developed an offensive patent licensing program involving a portfolio of hundreds of patents in the standard essential 3G/4G LTE wireless telephony area; successfully licensed major well-known corporations under the portfolio.°
  • Represented a major semiconductor foundry in connection with dispute involving semiconductor processing technology.°
  • Represented a global industrial company in an ICC arbitration involving power generation equipment.°
  • Represented a major Japanese heavy industry corporation in adversarial license negotiation involving gas turbine generators.°
  • Represented a major Japanese industrial corporation in dispute involving power inverters for heavy equipment.°
  • Represented a Japanese electronics company adverse in dispute involving LEDs
  • Represented a Japanese semiconductor manufacturing equipment provider in disputes involving semiconductor processing equipment, inspection tools (spectrophotometry), probe cards and annealing methods for semiconductors.°
  • Represented a Japanese semiconductor manufacturer in dispute involving semiconductor chips for smartphones
  • Represented a major Japanese company in various disputes involving imaging sensors, image compression and lithography equipment for semiconductor manufacturing.°
  • Represented a major Japanese medical device company in dispute involving blood leukocyte filter technology.°
  • Represented a major Japanese semiconductor manufacturer in dispute involving microprocessor technology.°
  • Represented a major Japanese company dispute involving laser drilling machinery for manufacturing printed circuit boards.°
  • Represented a Japanese company in dispute involving focusing mechanisms for smartphone cameras.°
  • Represented a Japanese company in dispute involving automated systems for factory automation.°
  • Represented a Japanese company in dispute involving diesel exhaust filters.°
  • Represented a Japanese company in dispute involving automotive brake systems.°
  • Represented a Japanese tier 1 automotive supplier in dispute involving automotive wiring harnesses.°
  • Represented a major Japanese chemical company adverse to a U.S. university in license negotiations involving mi-RNA sequences.°
  • Represented a major Japanese semiconductor manufacturer in a dispute involving embedded wafer-level semiconductor chip packages.°
  • Represented a major Japanese consumer electronics manufacturer in disputes involving LCD backlight assemblies, digital TV aspect ratio conversion and video compression.°
  • Represented a major Japanese sporting goods manufacturer in dispute involving sports equipment.°
  • Represented a Japanese software company in dispute involving computer network security.°
  • Represented a major Japanese electronic components company in a dispute involving GMR heads for disk drives.°
  • Represented a major Japanese pharmaceutical in dispute involving transdermal patches for drug delivery.°
  • Represented the Japanese American Citizens League pro bono in an intellectual property dispute.°

°The above representations were handled by Mr. Hollingshead prior to his joining Greenberg Traurig, LLP.

  • Patent Examiner, U.S. Patent & Trademark Office, 1998-1999
  • Senior Electrical Engineer, Stanford Telecommunications, Inc., 1993-1998

Recognition & Leadership

  • Listed, Benchmark Litigation Asia-Pacific, “Dispute Resolution Star – Intellectual Property,” 2019
  • Listed, Managing Intellectual Property, “IP Stars,” 2019
  • Listed, IAM Magazine, “IAM Patent 1000 – Intellectual Property,” 2019
  • Listed, The Legal 500 Asia Pacific, “Leading Individual – Japan: Intellectual Property,” 2019
  • Listed, Chambers Global, “Japan: Intellectual Property,” 2019
  • Listed, The Best Lawyers in Japan, “Intellectual Property,” 2020
  • Scholarship Award Winner, Giles S. Rich American Inn of Court, U.S. Court of Appeals for the Federal Circuit, 2001
  • Founding Officer, Tokyo Intellectual Property American Inn of Court
  • Editor, Licensing Executives Society of Japan
  • Officer and Mentoring Chair, Giles S. Rich American Inn of Court, U.S. Court of Appeals for the Federal Circuit, 2002-2003

Credentials

Education
  • J.D., Columbus School of Law, Catholic University of America
    • Editorial Staff, CommLaw Conspectus: Journal of Communications Law and Technology Policy
  • M.S., Electrical Engineering, Johns Hopkins University
  • B.S., Electrical Engineering, University of Maryland
  • B.S., Mathematics, University of Maryland
Admissions
  • District of Columbia
  • Maryland
  • U.S. Patent and Trademark Office
  • Japan, Gaikokuho Jimu Bengoshi