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Masahiro Noda

Masa Noda is involved in various aspects of intellectual property policing, protection and enforcement, and has wide-ranging experience in various domestic and global intellectual property matters. Masa represents clients in trademark, trade dress, domain name, copyright, and false advertising litigation in federal and state courts and in the United States Patent and Trademark Office. He also regularly handles the negotiation of licenses, contract disputes, acquisitions and divestitures, and due diligence reviews.

Masa has developed global anti-counterfeiting enforcement programs, successfully implementing strategies combining various IP claims and equitable remedies to obtain seizure orders, asset restraints and other forms of equitable relief against domestic and foreign companies. He regularly works with clients to develop effective and efficient enforcement strategies tailored to each client’s business needs.

In his representation of global brands across a diverse array of industries – inclusive of cosmetics, pharmaceutical, food, fashion, entertainment and media – Masa manages U.S. and international trademark portfolios and also strategically counsels clients on global intellectual property development, protection, licensing, and advertising and marketing strategies.

As a native Japanese speaker and a true bilingual, Masa represents many Japanese companies in various intellectual property and corporate matters. Through his keen understanding of the business needs of these companies in the U.S., Masa provides tailored legal and business strategies.


  • Intellectual property
  • Trademarks/trade dress
  • Anti-counterfeiting enforcement and litigation
  • Copyrights
  • Advertising online and eCommerce
  • Trademark portfolio assessment and management
  • Intellectual property litigation
  • International



  • Serve as U.S. and global IP strategy counsel for Japanese corporations in consumer retail, pharmaceutical and food industries.
  • Manage worldwide trademark portfolio and act as de­facto in­house U.S. IP counsel for several major consumer retail companies.
  • Represented clients in trademark infringement and counterfeiting litigation that have resulted in multimillion-dollar judgments against infringers and thousands of domains names being transferred to clients.
  • Represented clients in the financial, luxury goods and apparel, and electronics industries in trademark/copyright infringement, unfair competition and trade dress actions.
  • Obtained affirmative judgment for alcoholic beverage company against major competitor in concurrent opposition and cancellation proceedings in the Trademark Trial and Appeal Board of the U.S. Patent and Trademark Office.
  • Assisted in obtaining complete jury verdict for defense in multibillion-dollar trademark infringement action seeking an injunction against and damages from the proposed expansion of The Plaza Hotel from New York to Las Vegas.
  • Counsel various brand owners regarding license agreements, distribution agreements, marketing agreements and advertising.

°Some of the above representations were handled by Mr. Noda prior to his joining Greenberg Traurig, LLP.

Recognition & Leadership

  • Listed, The Legal 500 United States, "Intellectual Property - Trademarks: Non-Contentious (Including Prosecution, Portfolio Management, and Licensing)," 2020
  • Listed,World Trademark Review, "WTR 1000," 2015-2020
    • Ranked in New York, Prosecution and Strategy, 2015-2020
    • Ranked in New York, Enforcement and Litigation, 2015-2020
  • Listed, IAM Strategy 300 – The World’s Leading IP Strategists, 2019
  • Listed, Super Lawyers magazine, New York Super Lawyers, "Rising Star," 2011-2017
  • Co-Chair, National Asian Pacific American Bar Association, Trademark Sub-Committee
  • Member, International AntiCounterfeiting Coalition
  • Member, International Trademark Association
    • Parallel Imports Committee, 2020-2021
    • Trademark Reporter Committee, 2010-2013
  • Member, New York Intellectual Property Law Association
  • Member, New York State Bar Association


  • J.D., Benjamin N. Cardozo School of Law, Yeshiva University, 2004
  • B.A., University of Michigan, 1999
Con licencia para ejercer en
  • Nueva York
  • U.S. District Court for the Eastern District of New York
  • U.S. District Court for the Southern District of New York
  • Japanese, Nativo