Shareholder Jim DeCarlo will moderate a panel titled "Making the IP Value Proposition to the C-Suite."
Companies have historically justified patent acquisition as a settled industry cost of doing business. But in today’s market, our business teams ask us to justify the cost. We must express the value of the IP. If your company does not emphasize outbound licensing, there are no easy numbers to serve as value indicators. It is no longer enough to point to concepts such as deterrence. How are IP Counsel making the value proposition to their business leaders? Hear from IP Counsel at different types of companies.