Arsha is involved in various aspects of intellectual property protection and enforcement, and focuses her practice on brand development and licensing, trademark and copyright registration and protection, and intellectual property counselling. Arsha also has experience in various domestic and global intellectual property matters, including the selection and registration of trademarks worldwide.
Arsha assists in representing global brands across a diverse array of industries, including cosmetics, fashion, entertainment and media. Arsha counsels clients on global intellectual property development, protection and marketing strategies.
In the past, Arsha’s practice was also focused on the music and entertainment industries, where she negotiated and drafted a wide range of agreements on behalf of the Latin division of a major record label.