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Jeff Joyner

Jeff Joyner’s experience includes intellectual property and technology advice, transactions and litigation, emerging and established technologies, including digital, cleantech, advanced transportation and infrastructure, venture capital and private equity, entertainment, Internet, new media, government affairs and international trade.

As outside General Counsel, Jeff has represented advanced transportation companies, alternative energy and clean technology projects, technology companies, electronics companies, semi-conductor companies, consumer products companies, entertainment companies, media companies, fashion designers, clothing and apparel companies, sports organizations, major international and domestic food and beverage companies, medical companies, artists and photographers, among others.

Jeff advises and is an active limited partner of one of the first clean technology venture funds that includes a portfolio of IoT (Internet of Things) protocols, efficient lighting, energy efficiency rebates, solar, carbon credit management, water purification and bio pesticide companies. He also advises other ventures and companies using technologies for electric vehicles, autonomous vehicles, drones, solar, wind, biomass, solar thermal, waste-to-energy, green building material, transportation, infrastructure and smart grid projects, among others. Jeff co-founded and co-chairs the e4 Mobility Alliance focusing on advanced transportation technologies at the Los Angeles Economic Development Corporation, which now includes over 800 stakeholders.

Jeff has represented clients in patent, trademark, and copyright protection, licensing, enforcement, litigation, trials, and appeals. He has been lead counsel in litigation involving substantial damage claims and the development and execution of worldwide intellectual property development, acquisition, protection, compliance, enforcement, branding and licensing programs for patents, famous trademarks, trade dress and copyrighted works.  In particular, he has been very active in litigating lawsuits throughout the United States involving patent infringement, trademark infringement, trade dress infringement, copyright infringement, anti-counterfeiting, reverse confusion, dilution, unfair competition, contractual disputes, licensing disputes, domain name disputes and rights of publicity. By drawing on his wide-ranging experience in intellectual property litigation and trials, Jeff has enforced such judgments against both U.S. and foreign defendants, including, but not limited to, judgments reaching nine-figures by way of settlement, jury verdict, default judgment and summary judgment.

He also represents individuals and companies before the U.S. Patent and Trademark Office in the enforcement and protection of their trademark rights. Jeff has advised companies globally in connection with the drafting of license agreements, distribution agreements, manufacturing agreements, joint venture agreements and marketing agreements.

Jeff has also advised entertainment production companies and talent, including directors, writers, actors, songwriters and music composers in connection with motion pictures and television series that have been produced, distributed or are scheduled to begin production. He has also advised songwriters and composers in connection with publishing agreements with large music publishers.

Jeff has advocated for policy, regulations and legislation on a national and state level. He has testified before government agencies and legislative bodies, including the California Senate Select Committee on Climate Change. Jeff has represented companies seeking government grants, municipal demonstration or pilot projects, government contracts and private public partnerships.

He has been very active in serving as outside general counsel to start-up and Fortune 100 businesses and investment funds whose goals range from start-up funding, public offerings, incentives, grants, joint venture partners, acquisition to protection and aggregation of intellectual property, among others. In this role, Jeff uses his vast experience with government affairs and in the acquisition, protection, licensing, exploitation, enforcement, litigation, and trials of patents, trademarks, trade dress, and copyrights throughout the United States and abroad.

Jeff is also a Founder, Chair, Advisor or member of several non-profit organizations and associations including, by way of example, Cleantech Los Angeles, U.S.-China Cleantech Center, California-China Office of Trade and Investment, Seven Arrows School, Allegro Music Foundation, Open Chargepoint Alliance, among others. Jeff was involved in establishing the e4 Advanced Transportation Centers in Los Angeles, San Diego and Riverside under a significant grant from the California Energy Commission. LACI recently completed a campus for the purpose of incubating hundreds of companies that will grow the economy and jobs.


  • Coordination and management of international legal teams as outside general counsel
  • Intellectual property and technology development, acquisition, litigation, transactions, protection, enforcement and counseling branding advice
  • Advanced transportation, clean technology and alternative energy
  • Technology, media and internet
  • Entertainment- film, TV and music
  • International trade
    • U.S. customs & border protection: intellectual property regulation, detainment, seizures and exclusion orders (Section 337 intellectual property investigation before U.S. International Trade Commission)
    • Distribution, manufacturing, joint venture agreements
  • Government affairs, policy and contracts
  • Private equity, venture capital, incubators and accelerators



  • Advise advanced transportation, clean technology, entertainment, consumer electronics, digital, Internet, consumer products, fashion and retail companies and inventors, among others, on the development, clearance, acquisition, protection, licensing and enforcement of their technologies.
  • Manage large U.S. and international intellectual property portfolios, including trademarks, copyrights and patents.
  • Design, maintain and advise international licensing programs that include more than 500 licensees.
  • Defend companies in large joint defense groups as lead counsel throughout the United States in patent actions brought against multiple defendants in jurisdictions such as the Eastern District of Texas and Northern and Central Districts of California that are known for patent litigation.
  • Sought and obtained for international companies, such as Philips Electronics, judgments, settlements, court orders, license agreements, exclusion orders, and border seizures in more than 100 matters involving trademarks, copyrights, patents and trade secrets throughout the United States resulting in over $300 million.
  • Appeared pro hac vice in Federal courts throughout the U.S., including, Texas, New York, Illinois, Florida, Washington, Ohio, Nevada, Arkansas, Virginia, South Dakota, Missouri and Minnesota, among others, on intellectual property issues.
  • Lead counsel in protection, licensing, litigation and enforcement matters for international companies such as Philips Electronics, Dolby Laboratories, Microsoft, Sony Electronics, Sony Computer Entertainment, Disney, Fox Studios, Warner Brothers, Saban Entertainment, DC Comics, Versace, Polo Ralph Lauren, DKNY, BCBG, The Men’s Wearhouse, Duracell, Gillette, Pepsi, Frito-Lay, Gatorade, Taco-Bell, Olive Garden.
  • Advise celebrities on development of brand for clothing line being launched in high-end department stores.
  • Develop logo and enforcement program for patented products of international company so they could pursue stronger remedies to deter infringers.
  • Used Anton Pilar (seizure) remedies to force foreign retailers to discontinue their infringement of the clothing lines.
  • Draft Master Services Agreements (MSA), Software as a Service Agreements (SaaS), Privacy Policies, Terms and Conditions, among other documents related to intellectual property, standards and risk management.
  • Drafted agreements for Investors, producers, directors, and writers with respect to numerous feature films and TV shows.
  • Drafted agreements for writers, investments, shopping, and production with respect to various documentary subjects, including those based on Atari’s first video game, the Stanley Cup, Mother Teresa, and the spoken word group The Last Poets.
  • Drafted agreements for composer, publishing, sync and master use for feature films and television; copyright audit of hundreds of copyrights and prepared sophisticated analysis for the estates of musical icons to assist in the exploitation of the copyrights with combined value in the millions of dollars.
  • Drafted technology transfer agreements for companies, universities, incubators and labs.
  • Served as an Active Limited Partner and Advisor with respect to fund formation, seed capital, convertible notes, series paperwork, and exits.
  • Offered advice regarding opportunities, regulations, legislation for private-public funding.
  • Coordinate and manage international legal teams.
  • Drafted manufacturing, distribution and joint venture agreements and licensing programs for companies in industries, including advanced transportation, LED lighting, and consumer products such as TVs, optical media and optical hardware.
  • Coordinate and assist U.S. Customs & Border Protection in detainment, seizure and/or exclusion of hundreds of thousands of infringing and counterfeit products including semi-conductors, DVD recorders, optical discs, lighting, consumer products, luxury goods, clothing and apparel.
  • Advise on Issues related to the options available for companies to advocate for positions on legislative and regulatory issues, State and Federal law regarding funding sources, demonstration or pilot projects, government contracts and private-public partnerships.  
  • Advise companies and non-profits on fundraising, stake-holder collaboration, advocacy, government relations, consumer outreach, economic development, industry cluster development, technology transfer, and workforce development. Testify before a California Senate Select Committee related to these issues on an annual basis.
  • $9.5 Million award in arbitration and 10 lawsuits related to the installation by solar company client of 10 solar farms.
  • Summary judgment of invalidity of patent related to interactive website technology for consumer marketing.
  • Summary judgment of invalidity and non-infringement related to design patent for game canister.
  • Dismissal for major medical device company in patent action regarding needleless valve technology.
  • Invalidity at trial of patent and settlement for Fortune 100 companies in a patent action brought against 21 defendants regarding a method for allegedly allowing website users to interact with media including photos, video and sound.
  • Dismissal for national company in a patent action brought against 36 defendants regarding a method for allegedly filtering SPAM.
  • Dismissal of Fortune 50 company in a patent action regarding alleged collapsibility of plastic bottles.
  • Summary judgment of non-infringement for Fortune 100 company in a patent action brought against 42 defendants regarding alleged Ethernet technology.
  • Defending Fortune 100 company in a patent action brought against 9 defendants regarding alleged credit card and gift card reader technology.
  • Settlement and indemnity for Fortune 50 company in a patent action brought regarding alleged flame retardant pallet technology.
  • Successfully defended motion to stay upon re-exam, immediately enforced by way of executing on bank accounts and recovered for client the $5,000,000 monetary judgment within weeks of Federal Circuit’s precedential decision applying Intel "reasonably capable of infringing" line of cases to affirm monetary judgment.
  • $120 Million Final Judgment - Obtained attorneys fees and trademark damages at trial of more than $120 million based on the defendants’ sales in the amount of only $36 million by proving willful infringement. The court not only trebled the damages but also awarded punitive damages in the amount of $5 million based on separate deceptive trade practices and unfair competition claims.
  • $93 Million Final Judgment - The Court entered judgment against defendants and awarded more than $93 million for compensatory damages and prejudgment interest and enjoined the defendants from infringing the patents.
  • $80 Million Bond - The Court ordered defendants to post an $80 million prejudgment bond to secure the payment of a potential judgment award for infringing the patents.
  • $45 Million Final Judgment - The Court found the defendants to have willfully infringed the patents and entered a permanent injunction and awarded damages based on the jury verdict in the amount of $12.8 million, trebled damages, attorneys’ fees, pre- and post-judgment interest and an accounting.
  • $1.2 Million Final Judgment - The Court struck the defendants’ answer, enjoined the defendants from infringing the patents and awarded damages in the amount of $1.2 million, which resulted in a settlement.
  • $4.7 Million Claim Liquidated - Because of the patent infringement action, the defendants discontinued their infringing conduct and filed for bankruptcy protection and the claim was liquidated in the amount of $4.725 million.
  • Seizure of Consumer Electronics and Nearly One Million Electronic Records - Obtained three different seizure orders from federal courts, and the United States Marshals Service and local law enforcement officers seized thousands of pieces of infringing product and nearly one million pages of electronic and physical documents at the Consumer Electronics Show and warehouses.
  • $4 Million Contempt Sanctions and Fees Awarded - The Court awarded what amounts to over $4 million, and ordered the defendants to post a $2 million bond and submit to audits in China and the United States. The order allowed the unannounced inspections of the defendants' facilities and factories.
  • Defendants Enjoined From Infringing Any Trademarks - The chief judge enjoined the defendants from infringing not only famous trademark but any other mark owned or any mark which is substantially similar to any of the trademarks.
  • $2.6 Million Claim Liquidated - Because of the patent infringement action, the defendants discontinued their infringing conduct and filed for bankruptcy protection and the claim was liquidated in the amount of $2.6 million.
  • Settlement of the Claim for $2 Million - After the lawsuit was filed, and a motion to dismiss defeated, an early settlement was reached for a payment of the outstanding royalty in the amount of approximately $2 million and execution of an Authorized Reseller Agreement.
  • Over $4 Million Awarded Against 4 Defaulting Defendants - Although discovered sales by the defendants were nominal, the court awarded in trademark damages in the amount of $1 million from each group of defendants based on their obstructionist discovery tactics.
  • Incarceration for Failure to Pay Contempt Sanctions - The Court ordered that one of the defendants be incarcerated until he pays several million-dollars in contempt sanctions or proves that he is unable to tender payment.
  • Millions Recovered by Assignment of Defendants’ Accounts Receivables - Resulting in the recovery of millions of dollars in sanctions, the court ordered unique relief by requiring the defendants' account debtors such as large retailers pay the plaintiff, instead of the defendants, to satisfy the sanctions.
  • Repatriation of All Funds Transferred by Defendants Overseas During the Patent Lawsuit - To assist in recovering damages for patent infringement, the Court ordered the defendant to repatriate millions of dollars she had transferred out of the United States and to deposit those funds into a bank in California to pay for the  lost royalty and treble damages award in the amount of over $45 million.
  • Freezing Defendants’ Assets in Patent Action - In two separate actions, the Court granted requests to freeze all of the defendants' assets, including all real property, stocks and bank accounts in patent infringement actions to pay for lost royalty and treble damages awards in the amounts of over $45 million and $93 million, respectively.
  • Impoundment of Defendants’ Inventory - Local law enforcement were permitted to search for record and impound the defendants' entire inventory, which was valued at over $10,000,000.
  • Certification of Contempt Sanctions for Enforcement in All Jurisdictions - The Court granted the request to certify and register for execution the order for civil contempt sanctions for enforcement in all U.S. jurisdictions.
  • Striking of Defendants’ Answers and Counterclaims - Avoided a costly patent infringement trial by obtaining, the day before trial, an order striking the defendants’ answer and entering their default--“Swinging a heavy hammer, a federal judge has stricken answers filed by numerous companies accused of patent infringement and entered default judgments against the defendants based on ‘a pattern of utter disregard for the rules of procedure and discovery.’" (Central District Almanac, Volume XVII, No. 09, August 6, 2007.)
  • Evidentiary Sanctions - The magistrate judge recommended the imposition of severe evidentiary sanctions against the defendants, precluding them from introducing any evidence at trial related to their defenses of non-infringement or any evidence to contradict the damages expert.
  • Default Judgment Put Infringers Out of Business - Avoided a costly patent infringement trial by obtaining default judgments which caused optical disc replicators to discontinue their business of infringing the patents.
  • Settlements for Millions Early in Litigation - Negotiated settlements for millions of dollars early in numerous patent infringement actions avoiding costly discovery and trials.

°Some of the matters listed were handled prior to Mr. Joyner joining Greenberg Traurig.

  • Judicial Externship, Judge Arthur L. Alarcon - U.S. Court of Appeals for the Ninth Circuit
  • Judicial Externship, Justice Margaret Grignon - California Court of Appeal

Recognition & Leadership

  • Listed, OC Register Metro magazine, "Top Attorneys," Tax, 2017
  • Listed, World Trademark Review, "WTR 1000," 2015-2020
    • Ranked in California, Enforcement and Litigation, 2019-2020
    • Ranked in California, Prosecution and Strategy, 2015-2017
  • Listed, IAM magazine, "IAM Patent 1000," Litigation, 2015-2018
  • Listed, Super Lawyers magazine, Southern California Super Lawyers, 2012-2013, 2017-2019
    • Listed, "Rising Star," 2004-2007
  • Listed, Daily Journal, "75 Top IP Litigators in California," 2010
  • Listed, Forbes magazine, "America's Premier Lawyers" and invited to appear on the Forbes radio program to discuss intellectual property issues that international companies are facing in today's global economy, 2006
  • Board Member, U.S.-China CleanTech Center
  • Advisory Board, e4 Advanced Transportation Centers
  • Co-Chair and Co-Founder, e4 Mobility Alliance, Los Angeles County Economic Development Corporation ("LAEDC")
  • Chair, e4 Autonomous Vehicle Branding Task Force, LAEDC
  • Leadership Council, Los Angeles CleanTech Incubator
  • Board Member, CleanTech Los Angeles
  • Active Limited Partner, Clean Pacific Ventures
  • Board Member, Seven Arrows School
  • Board Member, Westside Music Foundation
  • Committee Member, INTA Harmonization of Trademark Law and Practice
  • Subcommittee Member, INTA International Classification 
  • Member, Beverly Hills Bar Association, Intellectual Property and Entertainment Sections
  • Member, Green Economy Committee, Los Angeles County Economic Development Corporation
  • Member, American Intellectual Property Law Association
  • Member, American Bar Association
  • Member, Century City Bar Association
  • Member, International Bar Association
  • Member, Association of Business Trial Lawyers Los Angeles
  • Member, International Trademark Association
  • Member, The International AntiCounterfeiting Coalition
  • Eagle Scout
  • Head Coach, Shetland Pirates, Pony League Baseball, Santa Monica
  • Coach, Pacific Palisades Basketball League
  • Coach, AYSO Pacific Palisades Soccer League


  • J.D., cum laude, Southwestern University School of Law, 1995
    • Law Review
    • American Jurisprudence Awards
    • Corpus Juris Secundum Awards
  • B.S., George Washington University, 1989
  • California
  • Supreme Court of the United States
  • U.S. Court of Appeals for the Federal Circuit
  • U.S. Court of Appeals for the Ninth Circuit
  • U.S. District Court for the Central District of California
  • U.S. District Court for the Northern District of California
  • U.S. District Court for the Southern District of California
  • U.S. District Court for the Eastern District of California
  • U.S. District Court for the Eastern District of Texas