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Greenberg Traurig Shareholders David Zetoony, John Richards and Jena Valdetero hosted a program on the recently enacted Proposition 24, the California Privacy Rights Act (CPRA), and how it builds on the compliance issues created by the California Consumer Privacy Act (CCPA) on Thursday, January 14 from 10:00 - 11:00 a.m. MST. They discussed how retailers have responded to the CCPA, and the additional requirements that the CPRA imposes, including the percentage of retailers that have updated their policies for the CCPA and that are taking the position that they “sell” or “do not sell” information; how retailers are handling AdTech cookies and the new requirements to give further AdTech related choices; and the new requirements to establish and publish data retention periods.