Alan Greenfield will be moderating the below workshop during the 2021 IBA/IFA 2021 Virtual Joint Conference.
Workshop 1: Selling Franchises Internationally after COVID-19
Selling franchises internationally has never been an easy task. Some franchisors prefer to use its own internal franchise sales team to help find international franchisees while others prefer to work with independent franchise brokers or consultants. Each of these development strategies can yield positive results if done properly. Regardless of a franchisor’s preferred international development strategy the international travel bans imposed during much of 2020 created a unique set of challenges for franchisors trying to expand internationally. This workshop will explore effective ways for franchisors to use internal franchise sellers, franchise brokers and consultants post COVID-19 to help find international franchisees.
Moderator: Alan Greenfield, Greenberg Traurig, LLP, Chicago, Illinois, USA
Speakers: Jim Perkins, Dickey’s Barbecue Restaurants, Inc., Dallas, Texas, USA; W. Eric Johnson, CFE, U.S. Export Assistance Center, U.S. Department of Commerce, USA; Mais Abass Abousy, Commercial Law Development Program, U.S. Department of Commerce, USA; and William Edwards, EdwardsGlobal Services, Inc., Irvine, California, USA