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FT. LAUDERDALE – May 5, 2021 Global law firm Greenberg Traurig, P.A. Ft. Lauderdale office Corporate Shareholders Travis M. Walker and Mathew B. Hoffman led a multi-office team of attorneys to assist Better Collective, a global sports betting media group, in its $240 million acquisition of The Action Network, a premium sports content and product destination for U.S. sports bettors.

Better Collective develops digital platforms for betting tips, bookmaker information, and iGaming communities. The Action Network’s media platforms provide an enhanced experience for users through original sports news content, premium insights, deep menus of odds and proprietary betting tools and data. 

The acquisition is subject to customary regulatory approvals and is expected to be completed in Q2 2021.

“We are very pleased to have assisted Better Collective in signing its largest acquisition in the company’s history to date,” said Walker and Hoffman in a joint statement. “The transaction required our multidisciplinary and multi-office team’s deep knowledge of the complexities of the online gaming industry, which continues to evolve.”

The Greenberg Traurig team included attorneys from the Atlanta, Boston, Chicago, Delaware, Ft. Lauderdale, Miami, New York, Silicon Valley, and Washington, D.C. offices, who provided  counsel in the practice areas of Corporate, Intellectual Property and Technology, Labor and Employment,  Litigation, and Tax.

In addition to Hoffman and Walker, the multi-office Greenberg Traurig team included Shareholders Elizabeth W. Fraser (Corporate) Kenneth A. Horky (Litigation), Diane N. Ibrahim (Corporate), Mindy B. Leathe (Tax) Noam Lipshitz,  (Tax),  Stephen M. Pepper (Corporate) Flora R. Perez (Litigation), Natasha L. Wilson (Labor and Employment) and Edward R. Winkofsky (Corporate); Of Counsel Bethany A. Stokes ( Intellectual Property/Technology);  Associates Claire Arritola (Tax), Marc D. Brown (Corporate), Whitney B. Edwards (Labor and Employment)  and  Shane Taylor (Corporate); and Practice Group Attorneys Rebecca Rotem (Corporate) and Tamara Suden (Intellectual Property/Technology).

About Greenberg Traurig: Greenberg Traurig, LLP (GT) has approximately 2200 attorneys 40 locations in the United States, Latin America, Europe, Asia, and the Middle East. GT has been recognized for its philanthropic giving, diversity, and innovation, and is consistently among the largest firms in the U.S. on the Law360 400 and among the Top 20 on the Am Law Global 100. The firm is net carbon neutral with respect to its office energy usage and Mansfield Rule 3.0 Certified. Web: