Álvaro Arce

Álvaro Arce

Of Counsel

Álvaro Arce’s practice has been focused on negotiating digital music distribution deals on behalf of both service providers and a major record label.

Prior to joining Greenberg Traurig, Álvaro served as Director, Legal and Business Affairs at SoundCloud with responsibility for managing SoundCloud’s major label and independent artist relationships and helping to manage the company’s compliance with its DMCA safe harbor policies. He assisted SoundCloud to expand the digital music platform’s independent artist monetization program, as well as negotiated and drafted SoundCloud’s agreements with the major labels to support the launch of SoundCloud’s mid-tier subscription service.

Previously, Álvaro worked at MixRadio as its General Counsel helping to steer the company’s effort to raise new funding and obtain digital radio and ‘radio plus’ licenses with sound recording and music publishing rights holders in the 31 territories where MixRadio operated. At Warner Music Group, he negotiated with label partners worldwide and drafted agreements for digital music streaming services, ‘MP3 stores’, digital music lockers, digital radio services and mobile apps.

Álvaro has two years of experience providing intellectual property-related M&A support.


  • Digital music distribution deals
  • Record label, music publisher and performance rights organization licensing
  • Content licensing
  • Technology service agreements
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  • Director, Legal and Business Affairs, SoundCloud Inc., New York, 2016-2017
  • General Counsel, MixRadio Limited, London, 2015-2016
  • Warner Music Group, 2012-2015
    • Acting Vice President, Business Affairs, London, 2014-2015
    • Associate Counsel, New York, 2014
    • Assistant Counsel, New York, 2012-2014


  • J.D., University of California at Los Angeles, School of Law, 2009
    • Chief Articles Editor, UCLA Law Review
  • B.A., Public Policy, Stanford University, 2002
  • Georgia
  • New York
  • Spanish, Fluent