Heller has been involved in several high-stakes trademark cases for three decades and is currently taking two Fortune 500 companies through a rebranding.
"The significance of this is you're changing a name that is known throughout the world," Heller said.
Trademarks must be protected, and never has this been more challenging than in China, a country that Heller sharply criticized as the poster child for intellectual property infringement.
Continue Reading (subscription required).