John P. Sullivan, Jr. is a member of the Intellectual Property & Technology Practice in Greenberg Traurig's Philadelphia office. John serves a range of clients – from emerging ventures to Fortune 500 companies – and focuses on delivering pragmatic legal approaches to a host of complex intellectual property and corporate law issues. His distinctive knowledge and strategic capabilities in the realm of both litigation and transactional legal counsel often dovetail into one another, benefitting his clients.
With a background in music and entrepreneurship, John combines his business acumen and legal knowledge to help clients identify, protect, commercialize, and enforce their brands, creativity, and technological innovations. As an entrepreneur prior to becoming an attorney, John experienced first-hand the legal maze that must be navigated to successfully launch and scale a venture. His strong knowledge of trademark and copyright law, commercial licensing, and corporate strategy helps clients develop and implement pragmatic business approaches to complex intellectual property and corporate law problems. John’s practice often crosses traditional practice area boundaries, as he understands that an increasingly complex, globally interconnected economy means a legal issue rarely pertains to just one area of law. As a dual Irish citizen with considerable experience counseling companies coming out of or expanding into the European market, John provides clients a valued international perspective. He regularly represents both U.S. and European clients looking to implement or scale trans-Atlantic operations. John’s highly respected position in both the U.S. and Irish legal and business communities allows him to offer unique insights and legal counsel informed by years of experience living and doing business in both Europe and the United States.
His substantial experience managing global trademark portfolios for clients includes wide-ranging perspectives from leading negotiations for numerous commercial licensing, brand licensing, and software licensing deals. On the enforcement side, John’s background also includes representing clients in intellectual property, unfair competition, and false advertising litigation in state and federal courts, as well as before the USPTO Trademark Trial and Appeal Board and in Uniform Domain-Name Dispute-Resolution Policy (UDRP) proceedings.
Clients also appreciate that John intimately understands the substantial role new technologies play for any business today – be those e-commerce platforms, social media, blockchain, or cryptocurrency. John’s practice focuses, in part, on helping clients craft and protect their online presence, as well on the design and implementation of comprehensive online brand and copyright enforcement programs. John’s clients – which hail from industries ranging from apparel and software to music and entertainment – value his command of the online space and the unique legal challenges it presents to any artist, entrepreneur, or company today John infuses his insights in the areas of intellectual property and corporate law with his creative background to provide clients with holistic and insightful legal counsel – whether wearing a suit or a vintage Pearl Jam T-shirt.
- U.S. and international trademark litigation and TTAB practice (oppositions and cancellations)
- U.S. and international trademark and copyright clearance, procurement, enforcement, and portfolio management
- Strategic brand selection, protection, expansion, and monetization
- U.S. and international intellectual property transactions and acquisitions
- Domain name acquisition, protection and disputes, UDRP proceedings
- Online brand enforcement
- Social media strategy
- Commercial licensing
- Software and technology licensing
- Trans-Atlantic operations
- Music and entertainment
- Emerging technologies
- Life sciences and bio-technology
- Equestrian law