Steve Baird delivered three presentations at Mastering U.S. Trademark Registration Practice: "Making the Case for Federal Trademark Registration," "How to Develop a Reputation for Thought Leadership Using Social Media," and "Strategic Use of Trademark Trial and Appeal Board Proceedings to Advance Trademark Registration Goals." Draeke Weseman delivered a presentation titled "Mastering Section 2(e) of the Lanham Act: Strategies for Overcoming Descriptive, Geographic, Laudatory, and Surname Refusals."
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