Mushrooming digital media creates a mashup in the marketplace requiring “multi-tiered and concurrent exploitation of content” in both new and traditional media, says Black. He feels that a good dealmaker needs to first survey the whole marketplace to make “good faith projections of the financial and other benefits” of each option then fashion an overall plan. Some worthwhile options simply generate awareness. Black clients include multiple senior executives at broadcast and cable networks, Bounce AEG events, Broadcast Film Critics Assn., Kathie Lee Gifford, Revlon for branding and digital app Topstars.
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