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Indicam Conference - Trademark agreements: license, distribution, merchandising and co-branding agreements

Co-branding contracts are a growing trend, particularly in the fashion and food sector. Some aspects, such as brand ownership and the management of distribution channels, are crucial and require precise agreements to strength any business alliance. Our lawyer Paola Furiosi discussed this topic at the Indicam Conference held on 19 February 2020 in Milan in her presentation "The Progress Of The Distinctive Signs: From The Decadence Of The Historical Brand To Co-Branding."