CHICAGO – March 10, 2015 – Marc H. Trachtenberg, an Intellectual Property & Technology shareholder at international law firm Greenberg Traurig, LLP, will speak at the International Trademark Association’s (INTA) 3D Printing/Additive Manufacturing conference on the topic "3D Printing 101 – It’s Not Just for Chotchkies" from 10:15-11 a.m. ET, March 10, 2015. Trachtenberg is also co-chair of the conference.
According to their website, INTA’s 3D Printing / Additive Manufacturing Conference will host legal experts, policy makers, in-house counsel, industry thought leaders, and open innovation advocates to address issues in the industry, including the effects of 3D printing on supply, manufacturing, and retailing chains globally. The conference specifically aims to address the concept of “democratized manufacturing,” a capability which has serious implications in the field of intellectual property.
Trachtenberg focuses his practice in domain name, Internet, e-commerce, social media, marketing, advertising, promotions, trademark, copyright, and privacy matters. He represents clients in matters involving promotion and protection of their intellectual property online and in new media and technologies, including 3D printing. In this capacity, he creates and counsels with respect to client-specific strategies to protect intellectual property rights, identifies threats to clients’ brand presence online and in new media and technologies, and aggressively enforces these rights on behalf of clients. With respect to 3D printing specifically, Trachtenberg has counseled clients regarding use of the technology to engage with consumers, crowdsourcing product development, 3D printing contests and other promotions, and protecting their IP in a 3D printing world. He has also spoken on this topic on numerous occasions, including at the recent INTA Internet Innovation Conference and on INTA TV.