CHICAGO – July 17, 2015 – Marc H. Trachtenberg, an Intellectual Property & Technology shareholder at international law firm Greenberg Traurig, LLP, will participate in the Brand Activation Association’s webinar series about promotion marketing July 21, 2015. Trachtenberg is presenting “The Strategic Use of Sweeps, Contests, and Games” and will discuss how sweepstakes, contests, and games can be a potential source of significant liability if not conducted correctly.
According to its website, the Brand Activation Association (BAA) is the national non-profit trade association dedicated to the industry of marketing disciplines that motivate behavior, activate response, and build brands.
Trachtenberg focuses his practice on advertising, marketing, promotions, sponsorship and endorsement, domain name, Internet, eCommerce, and social media matters.
In the area of advertising, marketing and promotions, sponsorship, and endorsement, Trachtenberg has represented and advised some of the largest brand owners and advertising agencies in the world. In this capacity he has provided counsel and helped clear numerous national and international advertisements and promotions of all types, online and brick and mortar, including numerous cause marketing programs. He also advises clients with regard to the use of social media in advertising and marketing campaigns and drafts, reviews, and advises on social media policies and guidelines. Trachtenberg has worked on high value talent and sponsorship agreements on both the sponsor side and property side, including those involving celebrities, professional sports teams, landmarks, internationally televised events, charities, and well-known brands.