Rocío Olea Salgado

Rocío Olea Salgado focuses her practice on business, digital technology and competition law, with a particular emphasis on compliance and transactional issues across a range of dynamic industries, including technology, e-commerce, product manufacturing, pharmaceuticals, among others. Rocío frequently represents both foreign and Mexican entities on a broad range of corporate and business-related matters, ranging from complex mergers and acquisitions, joint ventures, corporate restructurings, and high-value sponsorship agreements and collaborations. She is recognized by international legal publications for her deep insight into cross-border transactional work and understanding of the regulatory environments that impact global business operations.

On the digital technology front, Rocío advises clients on the implementation of comprehensive compliance programs and navigating matters associated with digital technology, data privacy and security, marketing, advertising, promotions, and consumer protection. She is also at the forefront of assisting on the integration of innovative technologies, such as Artificial Intelligence (AI), seeking to ensure that companies maintain a competitive edge while adhering to evolving legal standards.

Rocío’s practice also encompasses economic and competition law, where she provides guidance on merger control clearance, and general antitrust regulations and compliance programs. Throughout her career, Rocío has advised Mexican and international companies from different sectors at every stage of the business life cycle, from initial concept and technology product development, through platform integration, market launch, and continued growth.