Profile
Will Wagner focuses his practice on the intersection of consumer products and complex scientific and environmental issues. He defends product companies against environmental consumer claims involving California’s unique Proposition 65 and consumer false advertising class actions including those based on recyclability and greenwashing. He represents companies in the personal care, fashion, food, beverage, supplement, and textile industries relating to substances of concern including heavy metals, microplastics, PFAS, phenols, benzene, and phthalates. Will also defends against more traditional deceptive advertising claims, including natural advertising, and nonfunctional slack-fill, as well as product liability claims.
Further, Will has broad experience navigating state and federal product and environmental regulations, with an emphasis on the proliferation of regulation in California. This includes work on laws that prohibit PFAS, recycling regulations (such as Extended Producer Responsibility (EPR)), and other greenwashing laws. He also has deep experience with pertinent California agencies, including the Office of Environmental Health Hazard Assessment (OEHHA), Department of Resources Recycling and Recovery (CalRecycle), Department of Toxic Substances Control (DTSC), and California Air Resources Board (CARB).
Will is also a registered lobbyist in California, focusing on legislation that impacts product companies.
업무 분야]
주요 경력
- Lead counsel for the cosmetic industry in a coordinated California action involving hundreds of lawsuits alleging violations of Prop 65 for titanium dioxide, with clients including Estee Lauder, Chanel, Shiseido, and Coty. Case concluded on dispositive motion in favor of defendants.
- Lead counsel for the cosmetic industry in a coordinated California action involving dozens of lawsuits alleging violations of Prop 65 for DEA, with clients including Estee Lauder, Shiseido, Coty, and Edgewell. Also counsel for trade association in related First Amendment case against the State of California. Case pending.
- Represented dozens of major restaurants and retailers in a case alleging BPS in receipt paper under Prop 65. Case resolved on an industry favorable basis.
- Represented numerous product companies against false advertising claims related to PFAS, including Shiseido, Coty, and McDonalds. Many of these cases were dismissed on pleadings challenges.
- Represented multiple major food companies in class action lawsuits involving the alleged undisclosed presence of lead and cadmium in products.
- Represented major private label manufacturer in litigation in Prop 65 litigation, which resulted in complete dismissal of all claims on implied preemption grounds in a published Court of Appeal decision, Center for Environmental Health v. Perrigo.
- Represented Personal Care Products Council, Consumer Brands Association, and California League of Food Producers in submitting an amicus brief to the Ninth Circuit on an important implied preemption issue.
- Represented manufacturing defendants and trade association in the fiberglass industry against allegations that their facilities must provide Proposition 65 warnings for styrene. Case settled in client favorable manner.
- Represented Bausch Health USA against claims that certain talc products required Proposition 65 warnings for heavy metal. Summary judgment granted in favor of client.
- Represented Bausch Health USA against the claims that certain talc products were falsely advertised because they contained heavy metals and asbestos under the CLRA and UCL. Motion to dismiss granted for client. °
°The above representations were handled by Mr. Wagner prior to his joining Greenberg Traurig, LLP.
- Clerkship, Justice James W. Hardesty, Supreme Court of Nevada
- Legal Extern, Arizona Governor’s Office
- Judicial Extern, Chief Judge Daniel P. Collins, U.S. Bankruptcy Court for the District of Arizona
- Judicial Extern, Hon. David G. Campbell, U.S. District Court for the District of Arizona
수상 및 주요 활동
- Listed, The Best Lawyers in America, "Ones to Watch," 2026
- Administrative / Regulatory Law, 2026
- Environmental Law, 2026
- Listed, Chambers USA Guide, "Up and Coming," California – Environment, 2024-2026
- Listed, The Legal 500 United States
- Environment: Regulatory, 2025
- Dispute Resolution> Product Liability, Mass Tort and Class Action - Defense: Pharmaceuticals and Medical Devices, 2025
- Environment: Litigation, 2020 and 2024
- Member, Law360 Editorial Advisory Board, California, 2025
- Member, American Apparel and Footwear Association (AAFA)
- Member, Personal Care Products Council (PCPC)
- Member, State Bar of California
- Member, State Bar of Nevada
- Member, State Bar of Arizona
학력 및 자격사항
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J.D., cum laude, Arizona State University Sandra Day O'Connor College of Law
- Editor-in-Chief, Jurimetrics: The Journal of Law, Science, and Technology
- B.A., University of Nevada
- California
- Nevada
- U.S. District Court for the Northern District of California
- U.S. District Court for the Eastern District of California
- U.S. District Court for the Central District of California
- U.S. District Court for the Southern District of California
- U.S. Court of Appeals for the Ninth Circuit