Greenberg Traurig is proud to sponsor IHIF Asia 2026, a premier gathering of hospitality owners, operators, investors, developers, and industry leaders from across the Asia-Pacific region to discuss investment trends, market opportunities, and the future of hospitality and real estate.
As part of the conference's Branded Residences Track, GT attorneys Joel Rothstein, Stephen Kelly, Sarah Mahood, and Belynda Ho will lead a workshop, "Structuring, Launching and Operating Branded Residences in Asia Pacific: Understanding the Legal Pitfalls and Avoiding Them," providing practical guidance on key legal and commercial considerations, including project structuring, governance, brand protection, sales practices, operational obligations, and risk management strategies for branded residential projects across the Asia-Pacific region.
Mitch Reynolds will also moderate a fireside chat, "Branded Residences Contracting in Asia: Navigating the New Era of Agreements," examining how evolving contractual frameworks are reshaping owner-operator relationships, governance structures, brand standards, and long-term value creation in branded residential developments.