Greenberg Traurig is proud to sponsor the 2023 International Franchise Expo in New York on June 1. The International Franchise Expo is the world's leading event where potential franchisees can network and connect with large, medium-size and emerging franchise brands.
Chicago Associate Kyle Lennox will speak on the session, "Strategies for Penetrating the U.S. Market for Overseas Franchisors." The session will explore business planning topics, featuring a panel of franchising experts and professionals that have assisted franchisors expand their franchise programs across the world. The focus will be on pragmatic and truly useful information with an emphasis on war stories and case studies.