Greenberg Traurig is proud to sponsor the 2023 International Franchise Expo in New York. The International Franchise Expo is the world's leading event where potential franchisees can network and connect with large, medium-size and emerging franchise brands.
Chicago Associate Kyle Lennox will speak on a session titled, "Strategies for Penetrating the U.S. Market Overseas Franchisors." The session will explore business planning topics, featuring a panel of franchising experts, professionals and executives of overseas franchisors who have successfully developed franchising programs in the United States. Our focus will be on pragmatic and truly useful information with an emphasis on war stories and case studies.