Build IT LIVE 2026 MSP Conference

Greenberg Traurig shareholders Seth Zuckerman and Steve Bartz took the stage at Build IT Live's MSP Event 2026, one of the managed service provider industry's premier executive gatherings (with more than 500 MSP leaders, including over 45 platform CEOs, as attendees), where they presented "The Top 5 Contract Changes: Rewriting the MSA/SOW for AI." Drawing on high-profile cases and decades of transaction deal experience, Seth and Steve walked attendees through the critical contractual gaps that emerge when AI becomes part of a managed service delivery model—from liability cap structures and indemnity frameworks to data rights, human oversight provisions, and the growing challenge of AI-related insurance coverage. Their presentation emphasized that legacy MSAs built around human-only delivery models expose MSPs to enterprise-threatening risks that can dwarf monthly service revenues, and they offered practical drafting guidance across five core clause types. Seth and Steven’s session addressed these issues with the level of strategic and contractual sophistication, coupled with practical judgment, that MSP leaders require as AI becomes an unavoidable component of service delivery.