GT is proud to sponsor the Retail Industry Leaders Association (RILA) Retail Law Conference, taking place October 14–16 in Kansas City, Missouri. The conference will convene chief legal officers, general counsel, and law firm partners to discuss the legal, regulatory, and business challenges shaping the future of the retail industry.
John Richards and David Zetoony will lead a breakout session alongside retail clients titled, "Targeted Advertising: Cookies & Pixels Were Just the Beginning…" Retailers have spent years focused on cookies and pixels, but regulators and plaintiffs are expanding their scrutiny to new forms of targeted advertising and consumer tracking. This session will explore the technologies driving today's advertising ecosystem, including server-side tracking, custom audiences, lookalike audiences, and mobile app SDKs. Attendees will learn practical compliance strategies, understand emerging litigation risks, and prepare for evolving regulatory requirements, including California's upcoming certification and data protection assessment obligations.