Greenberg Traurig Data Privacy & Cybersecurity attorneys David Zetoony, Darren Abernethy and Andrea Maciejewski will present the CLE webinar, "Are you ready for It? What in-house counsel need to know to be prepared for the death of third party cookies," on Tuesday, February 6. The most popular web browser has been threatening for years to turn off support for third party cookies – the technology that most websites use for behavioral advertising. That threat is now a reality. In January, support for third party cookies was turned off for 1% of website users—with the same result expected for all of the browser’s users by the end of 2024. Marketing departments are racing to find alternatives.
This program will:
- Explain what is happening to third party cookies
- Discuss the alternatives that marketing departments are considering to replace revenue generated by cookies (server-side technologies, CRM-side technologies, and Topics API)
- Discuss the legal implications for each technology and, specifically, what in-house counsel should be doing to coordinate with their marketing departments
This program, "Are You Ready for It? What In-House Counsel Need to Know to Be Prepared for the Death of Third Party Cookies," is available in Greenberg Traurig’s Client CLE Library. This free Library provides substantive legal knowledge, as well as CLE credit in several jurisdictions for registered users via on-demand programs. CLE credit is pending accreditation in the following jurisdiction: AZ, CA, CO, DE, FL, GA, IL, MN, NC, NJ, NV, NY, PA, TX, UT, & VA.
If you would like to take advantage of this free resource, please complete the Greenberg Traurig Client CLE Library Request Form, and you will be contacted shortly by the Greenberg Traurig CLE Team. If you already have a Greenberg Traurig Client CLE Library account you can access this recording by clicking here. Email cle@gtlaw.com if you have any difficulties accessing your account.