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Darren Abernethy

Darren J. Abernethy is a data privacy attorney with more than a decade of experience, including in private practice in Washington, D.C. and as in-house counsel at startups and a leading privacy technology vendor. He advises clients on matters related to advertising technology, privacy and data governance, and FTC best practices.

Darren focuses on the California Consumer Privacy Act (CCPA), the European Union General Data Protection Regulation (GDPR)/ePrivacy, digital advertising, direct marketing, and product counseling.


  • Global privacy programs and policies
  • Digital advertising, self-regulatory frameworks, and cookie compliance
  • Cross-border data transfers
  • U.S. federal & state privacy and data security legislation
  • Negotiation of data protection-related agreements



  • Served as legal lead for all EMEA data protection and California Consumer Privacy Act matters for multinational SaaS-based privacy technology solutions and certifications company.°
  • Provided product counseling guidance and strategic advice to spin up technology startups, including those deploying enterprise mobile messaging, e-commerce apps, and “smart” kitchen devices.°
  • Represented clients to regulatory and legislative bodies, including in matters before the FTC, FCC, DOJ, administrative law judges, and state public utility commissions.°

°The above representations were handled by Mr. Abernethy prior to his joining Greenberg Traurig, LLP.

  • TrustArc, Inc, 2016-2019
    • Senior Counsel, 2018-2019
    • Senior Global Privacy Manager, 2016-2018
  • Legal Counsel & Technology Consultant, Get Fresh, Inc. (Acquired by Anova Culinary), 2013-2016
  • Legal Intern, Internal Revenue Service, Office of Chief Counsel, 2006
  • International Association of Privacy Professionals (IAPP) Privacy Certifications
    • U.S. Private-Sector (CIPP/US), 2014
    • Certified Information Privacy Manager (CIPM), 2015
    • Certified Information Privacy Technologist (CIPT), 2016
    • IAPP Fellow of Information Privacy (FIP), inaugural class 2016
    • Asia (CIPP/A), 2017
    • Canada (CIPP/C), 2017
    • Europe (CIPP/E), 2017
    • U.S. Government (CIPP/G), 2018
  • The Trade Desk
    • Trading Academy Certified – Professional, 2018
    • Trading Academy Certified – Practitioner, 2018

Recognition & Leadership

  • Member, IAPP Publications Advisory Board, 2020-Present
  • Member, Future of Privacy Forum, Location & Ad Practices Working Group, 2017-Present
  • Member, Digital Advertising Alliance, Program Advisory Committee, 2019-Present
  • Member, Board of Directors, Duke Law Club of Northern California, 2016-Present
  • Hackathon Judge/Panelist, OneTraction, 2016-Present


  • J.D., College of William and Mary, Marshall-Wythe School of Law, 2008
    • Lead Articles Editor, William and Mary Law Review
    • Co-Editor, Basic Virginia Law for Non-Lawyers
  • B.A., magna cum laude, Duke University, 2004
    • Phi Beta Kappa
  • California
  • New York
  • District of Columbia
  • French