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Joel Feldman, Co-Chair of the firm’s Trademark & Brand Management Group, creates bespoke global domestic and international brand management strategies, crafts licensing and transactional frameworks for the commercialization of trademarks and copyrights, and resolves trademark, copyright, domain-name, and publicity rights controversies.

  • Preparing and negotiating license, coexistence, and purchase agreements
  • Defending and prosecuting trademark oppositions and cancellations
  • Appealing adverse trademark registration decisions and responding to Trademark Office registrations refusals
  • Evaluating the strength, availability, and enforceability of new brand names
  • Evaluating and resolving potential brand threats and litigation options
  • Developing brand standards, style guides, and philosophies for internal and external use
  • Recovering domain names from cybersquatters and infringers
  • Enforcing intellectual property rights on social media and user-generated content sites
  • Preparing and presenting intellectual property seminars for in-house business and legal meetings
  • Developing effective and affordable domestic trademark and copyright registration portfolios
  • Expanding trademark protection abroad through the Madrid Protocol and national applications
  • Terminating copyright transfers under Copyright Act Sections 203 and 304
  • Preparing and negotiating book publishing and literary agent agreements



  • Represented brands such as GRAMMY Awards, Margaritaville, Skyy Vodka, CrossFit, The Limited, Michael Jackson, and Wild Turkey in inter partes proceedings before the Trademark Trial and Appeal Board.
  • Recovered dozens of infringing domain names from cybersquatters through the Uniform Domain-Name Resolution Policy.
  • Created several worldwide trademark portfolios through the Madrid Protocol.
  • Negotiated three publishing agreements on behalf of a New York Times bestselling children’s author.
  • Drafted and negotiated license agreements for goods and services in a wide variety of industries including clothing, retail stores, restaurants, food, beverage, and other consumer goods.
  • Successfully resolved hundreds of intellectual property disputes through settlement and co-existence.
  • Supervised and advised litigation counsel in all aspects of trademark enforcement and infringement defense.
  • Negotiated licensing and sponsorship agreement between state-owned facility and NFL team.
  • Negotiated on behalf of a sports drink manufacturer for exclusive sponsorship of a professional sports league.
  • Negotiated stadium naming rights agreements on behalf of team-owned facility.
  • Successfully obtained hundreds of trademark registrations after initial Trademark Office refusal.
  • Coordinated copyright termination for a world-famous singer and songwriter.
  • Justice Charles T. Wells, Florida Supreme Court, 2003


  • Listed, The Best Lawyers in America, Litigation - Intellectual Property; Trademark Law, 2015-2023
  • Listed, Chambers USA Guide, Intellectual Property, 2022
    • "Up and Coming," 2021
  • Listed, Super Lawyers magazine, Georgia Super Lawyers, "Rising Star," 2013-2020
  • Listed, The Legal 500 United States
    • "Intellectual Property - Trademarks: Non-Contentious (Including Prosecution, Portfolio Management and Licensing)," 2020-2022
    • "Intellectual Property - Trademarks: Litigation," 2022
  • Listed, World Trademark Review, 2014-2022
    • "WTR Global Leaders," 2021-2022
    • "WTR 1000," 2014-2022
      • National and Georgia, Prosecution and Strategy, 2021-2022
      • Ranked in Georgia, General Trademarks, 2014-2020
  • Team Member, a U.S. News - Best Lawyers "Law Firm of the Year" in Trademark Law, 2020
  • Listed, Georgia Trend magazine"Legal Elite," 2013, 2016-2017, and 2019
  • Recipient, Lexology's "Client Choice" Award, Intellectual Property — Trademarks: Georgia,2017
  • Listed, Fulton County Daily Report, "On the Rise," 2016
  • Listed, Atlanta Business Chronicle, "40 Under 40," 2015
  • Team Member, a U.S. News - Best Lawyers®  "Law Firm of the Year" in Entertainment Law - Music, 2011-2012
  • Florida Blue Key
  • University of Florida Hall of Fame
  • Rated, AV Preeminent® 5.0 out of 5.0

°AV®, AV Preeminent®, Martindale-Hubbell DistinguishedSM and Martindale-Hubbell NotableSM are certification marks used under license in accordance with the Martindale-Hubbell® certification procedures, standards and policies.

  • Member, International Trademark Association
    • Brands for a Better Society Committee, 2020-2021
    • Impact Studies Committee, 2016-2019
  • Vice Chair, Jacobson Leadership Institute, 2015, 2016
  • Member, LEAD Atlanta, Class of 2014
  • Board Member, Atlanta American Jewish Committee, 2012-Present
    • Member, Executive Committee, 2012-2014, 2015-Present
  • Co-Chair and President, ACCESS Atlanta, 2012-2014
    • Vice-Chair/Vice President, ACCESS Atlanta, 2009-2012
  • Participant, Jacobson Leadership Institute, 2013
  • Board Member and Legal Advisor, Classroom Champions
  • Previous Board Member and Legal Advisor, National Football League Alumni Association, Atlanta Chapter
  • Member, American MENSA
  • Member, State Bar of Georgia
  • Member, The Florida Bar
  • Alumnus, Alpha Epsilon Pi Fraternity


  • J.D., magna cum laude, University of Florida Levin College of Law
    • Order of the Coif
    • Member, Florida Law Review
    • Member, Florida Journal of Law and Public Policy
    • Teaching Assistant, Appellate Advocacy 
    • Book award in Trademarks, Advanced Appellate Advocacy and Professional Responsibility
  • B.A., summa cum laude, University of Florida
    • Best Undergraduate Thesis Award in Political Science Department
  • Florida
  • Georgia