Breton H. Permesly

Breton H. Permesly


Bret Permesly concentrates his practice on domestic and international franchising, licensing, and distribution matters. Bret represents existing franchise industry leaders as well as cutting edge start-up concepts in a wide range of industries, including food and beverage, fast food and quick service concepts, retail, hospitality, and leisure. His experience includes preparing and negotiating complex franchise, master franchise, distribution, and ancillary agreements, organizing and structuring new and existing franchise systems, establishing and administering national and international franchise compliance programs, and counseling franchisors on a variety of issues, including domestic and international expansion, negotiation, termination, structuring, and complex relationship issues.

Bret also acts as a trusted advisor to private equity concerns and investors buying and selling franchise systems and investors seeking due diligence and related franchise expertise in connection with franchise related mergers and acquisitions and other transactions involving franchising and licensing components.

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  • Assist clients in structuring and developing new franchise systems, license systems, and joint ventures.
  • Advise clients on structuring alternatives to franchising.
  • Assist clients in establishing and administering franchise compliance programs and exemption strategies.
  • Counsel clients regarding franchise and business opportunity registration and disclosure laws.
  • Represent clients in handling crisis situations and complex and sensitive relationship and termination issues.
  • Advise clients in connection with litigation, arbitration, mediation and other alternative dispute resolution techniques.
  • Represent clients in international expansion through joint ventures, master franchising, and area development relationships.
  • Assist clients in negotiating and structuring complex international area development and master franchise deals.
  • Advise clients regarding compliance, relationship and ancillary issues in establishing and maintaining international operations.
  • Counsel clients regarding obtaining and maintaining international intellectual property protection.
  • Represent clients in connection with international development and operations throughout Asia, Australia, Central America, South America, Europe, Malaysia, the Middle East, Caribbean, and Canada.   
  • Advise private equity firms and investors on buying, selling and investing in franchise and license systems.
  • Counsel investors in connection with due diligence and advice related to franchise mergers and acquisitions.
  • Advise clients on sophisticated franchise-related financing transactions, including securitizations of a franchisor's royalty stream.
  • Represent clients in acquiring franchised locations and selling company-owned locations.
  • Advise clients in the strategic acquisition and operation of companion brands.


  • Listed, Franchise Times, “Legal Eagle,” 2014-2019
  • Listed, Super Lawyers, “New York Metro Super Lawyers,” 2013-2017
  • Listed, Florida's Legal Elite, Franchise Law
  • International Franchise Association Legal Symposium
    • Task Force Member, 2012, 2013 and 2017
  • Member, American Bar Association, Forum on Franchising
  • Member, International Franchise Association
  • Member, New York State Bar Association
    • Chair, Franchise Licensing & Distribution Law Committee, 2019


  • J.D., cum laude, Florida State University College of Law, 2005
  • B.A., cum laude, Washington and Lee University, 2002
  • 米国 ニューヨーク州