Greenberg Traurig Associate and Chicago Women in IP (ChiWIP) Committee Member Jacqueline Brousseau hosted ChiWIP’s, “Mentoring Circles: Developing Your Personal Brand and Elevator Pitch,” on March 1 at the firm's Chicago office. Jacqueline led an in-person and virtual audience of ChiWIP members for an interactive discussion and workshop about personal branding and effective networking. The conversation focused on how to articulate the elements of your personal brand and how to use it to build your professional introduction. Jacqueline then led an open discussion about tips and strategies for communicating your personal brand, the best way to answer the question “So, what do you do?”, and how to develop a winning “elevator pitch.” In addition to learning networking strategies and listening to others’ tips and experiences, attendees also practiced their elevator pitch with other attendees during the event.