Greenberg Traurig is a sponsor of the Privacy + Security Forum 2024 Spring Academy May 8-10 in Washington, D.C. The conference will break down the silos of privacy and security and bring together seasoned thought leaders hosting panels and workshops designed to deliver practical takeaways for all conference participants. On May 10, Greenberg Traurig Shareholder Ian C. Ballon, co-chair of the Global Intellectual Property & Technology Group, will present the session “Advanced Data Privacy, Cybersecurity Breach and AI Class Action Litigation Defense Strategies and Compliance Lessons." This panel will outline the latest trends in data privacy, cybersecurity breach, AdTech and AI class action litigation, defense strategies to win or resolve cases on favorable terms, and more advanced strategies developed over a period of years in defending dozens of class action suits and an even greater number of mass arbitration claims. This panel will also outline unique transactional strategies to mitigate the risks associated with class action litigation and mass arbitration that compliance lawyers who have not spent extensive time defending litigation otherwise may miss.
Also on May 10, Greenberg Traurig Shareholder Darren Abernethy will be a panelist during the "Data Broker Developments and Action Items in 2024 and Beyond" session. In the absence of a federal law that comprehensively targets “data brokers,” a growing number of states have begun filling the void and passing or enhancing legislation to regulate data broker activities. This increase in legislative attention and enforcement has begun to change the thinking and risk analyses for businesses that knowingly collect, sell or license to third parties the personal information of consumers with whom they did not have a direct relationship. These laws also potentially impact certain participants in the ad tech ecosystem and others who build consumer profiles based on online and offline behavior. The session will evaluate the following:
- The current legal framework at the federal and state level in relation to data brokers, including the California Delete Act, new laws in Texas and Oregon, and the CFPB’s inquiry into data broker practices
- Digestible takeaways from recent FTC enforcement actions against data brokers, including in relation to the sale of location data, data minimization and data retention
- The latest on definitions, registry requirements, opt-out/deletion mechanisms, reporting, and more
- Practical action items for companies that may be data brokers or that may purchase or license data from data brokers.