At the World Tea Expo, GT Of Counsel Lindsay Aherne shared key insights in her presentation, “Making Permissible Labeling Claims and Staying Ahead of Class Action Lawyers.” She explored how brands can tell a compelling product story through labeling—without crossing legal lines. From showcasing product benefits to navigating tricky terms like “natural” or “clinically proven,” Lindsay broke down what’s allowed, what’s risky, and how to protect your brand from regulatory or legal challenges. The session offered practical tips for turning strong marketing into smart compliance.