Greenberg Traurig Shareholder Alan Greenfield will moderate the roundtable session at the International Bar Association Annual Conference titled “Managing Brand Reputational Risk Arising from Political or Social Controversy.”
This session will explore effective strategies for protecting brand reputation amid growing social and political scrutiny. Attendees will discuss real-world case studies, share best practices, and examine proactive approaches to identifying and addressing potential risks before they escalate. The conversation will also cover crisis response tactics to help maintain stakeholder trust and ensure clear, consistent communication.