WARSAW – 4 October 2022 – Greenberg Traurig advised on the sale of media rights relating to the Polish premier football league in seasons 2023/2024 to 2026/2027 to the TV broadcaster CANAL + POLSKA S.A. In terms of value, the TV rights license to broadcast all football matches represents the biggest contract ever concluded within the domestic sports media industry.
The value of the transaction amounted to approximately PLN 1.3 billion, which is a new record in the valuation of sports TV rights on the Polish market.
Greenberg Traurig represented Ekstraklasa S.A., the company managing the Polish premier football league and responsible for the sale of media rights, at all stages of the transaction, from organizing the tender procedure for the sale of media rights, to the conclusion of the licensing agreement with CANAL+ POLSKA S.A.
The Greenberg Traurig Warsaw team comprised Deputy Managing Partner Michał Fereniec and Junior Associate Wiktoria Grotkowska-Szostak.