2025 ANA Masters of Advertising Law Conference

Greenberg Traurig is a sponsor of the 2025 ANA Masters of Advertising Law Conference. GT Shareholder Ed Chansky will also be a speaker during the session "Breakout 9E: Complications For Cause Marketing Online: New Laws in California and Hawaii Complicate Compliance for Many Familiar Promotion Types" on Tuesday, November 4. This session will cover the impact of California AB 488, which now regulates online cause-marketing programs, including donation-at-checkout, free-action, and voting campaigns. Speakers will outline compliance requirements—such as charity verification, disclosures, fund handling, and reporting—as well as key considerations for working with platform charities and updates on Hawaii’s related law. The conference will bring together in-house counsel from major brands, top advertising law practitioners, and key regulators to explore the evolving intersection of law and marketing. Through real-world examples and best practices, the sessions will highlight how legal and marketing teams can collaborate to navigate challenges, adapt to change, and effectively promote their products.